Copywriter II
Cvent
- Tysons Corner, VA
- Permanent
- Full-time
In This Role, You Will:
- Think strategically while developing ideas and concepts for creative projects and campaigns.
- Work closely with the other members of the demand generation team to participate in all stages of the creative process, from brainstorming to conceptual development.
- Continually raise the bar on creativity to produce fresh copy that connects with hospitality professionals and drives action in a variety of formats, including website landing pages, emails, ensuring that headlines, subject lines and preview text are particularly clever, engaging, and drive action.
- Weave campaign concepts and taglines seamlessly within promotional copy.
- Comfortably vary voice, style and other characteristics demanded by the content’s funnel stage or target audience level
- Stay updated and apply Cvent and business unit brand voice for consistency in messaging.
- Interpret creative briefs to develop and produce desired copy.
- Ensure written materials are clear, concise and persuasive to help bring the program strategy to life.
- Edit and proofread content on digital ads, website pages, blog posts, and other media for consistency of brand voice and messaging.
- Present copy concepts to teams; revise copy based on feedback/direction.
- Stay on top of trends through business/industry monitoring and training.
- Manage time and establish priorities while maintaining flexibility to respond to changing demands.
- Proven success producing copy for digital media marketing and/or advertising campaigns.
- Bachelor’s degree in English, communications, advertising, marketing, or another related field.
- Strong verbal and written command of the English language.
- Excellent communication and problem-solving skills.
- Demonstrated experience writing copy for various media types and channels particularly email and digital.
- Creativity, adaptability, and the ability to work collaboratively with a team.
- Proficiency with common office software.