Sr. Account Manager, Amazon (Advertising)
WM Partners Companies
- USA
- Permanent
- Full-time
- Implement, track, record, and report advertising performance metrics weekly and monthly.
- Work directly with software tools and agencies to optimize advertising performance. Identify spend efficiencies and areas of growth, always working towards outperforming the goals of each brand.
- Identify opportunities to enhance and optimize the current advertising funnel at Amazon while developing a more effective strategy.
- Work with internal and external teams to determine the proper advertising split strategy by tactic for each brand.
- Work with internal and external teams to optimize and enhance current processes in line with company goals and cost saving initiatives.
- Execute promotional strategies in alignment with Advertising Plan, and company goals.
- Implement inventory management process to monitor stock levels to prevent item out-of-stocks, including creating shipping plans, seasonal forecasting, and inventory planning.
- Manage and provide on-going improvements and optimizations of product names, variations, copy, images, search terms and attributes on Amazon.
- Create new item detail pages as new items are added.
- Identifying products trends by monitoring product reviews, feedback ratings and consumer questions for Wellmore products. Share and implement learnings across the team.
- Monitor for third party resellers and assist with identifying unauthorized sellers.
- Identify opportunities for product assortment growth through competitor and category research: Competitive audit for high volume search terms to estimate market size and share of voice.
- Research best in class digital marketing practices and raise opportunities, staying on top of the ever-changing space.
- Monitor competitors spend, tactics and SOV. Act accordingly to maintain market share.
- Bachelor’s degree in business, marketing, advertising or related
- 4+ years’ experience in Amazon Advertising experience (Vendor and/or Seller Central) required
- CPG Industry experience preferred
- Strong knowledge of Amazon trends, Digital Marketing best practices and industry standard
- Adept at understanding technology and IT/Operations/Logistics integrations
- Sales and target focused with a high degree of initiative and self–motivation
- Solid understanding of current SEO best practices and implementation
- Understanding of the importance of branding and functions within the Marketing Department
- Enthusiasm for the latest web trends and technologies including advancements in Amazon advertising including TV, DSP etc.
- Strong analytical skills – ability to report concisely and review results to optimize all efforts
- Experience with market data tools such as Stackline or JungleScout
- Proficient in Excel and PowerPoint and superior ability to prepare and present performance data
- Proven ability to work in a deadline driven and fast paced environment, while maintaining accuracy
- Sales and target focused with a high degree of initiative and self–motivation
- Exceptional organizational and project management skills as well as the ability to multitask among a multitude of projects and responsibilities
- Superior written and verbal communication skills
- Desire to take on a high level of responsibility
- Exceptional problem-solving skills
- Proactive with a sense of urgency
- Ability and willingness to accept and provide feedback
- Displays strong professionalism and ability to work well with others
- Medical, Dental & Vision coverage to fit your needs
- Telemedicine (US) & Employee Assistance Program (EAP) resources
- Generous Paid Time Off and Holidays
- Paid Parental Leave (primary & non-primary)
- Short-term and long-term disability
- 401K + match (US)
- Education, Fitness & BeWell Flex Funds
- Bucketlist Rewards Program
- Employee Referral Program
- Free Product!