Marketing Coordinator & Multimedia Producer (7551U) - SCET
University of California
- Berkeley, CA
- $28.30-38.51 per hour
- Permanent
- Full-time
- Strategic Marketing & Communication Planning: Under general supervision from the SCET Chief Marketing Office, this position is responsible for proposing, developing, implementing and monitoring marketing and communications plans and strategies for small or non-complex projects supporting all areas of SCET: academics, global, professional, applied labs, community, and operations. Responsible for providing timely and superior customer service to all SCET groups, providing individualized attention to the varying needs of each group while identifying opportunities to create efficiencies in marketing and communication processes across the areas. Receives and responds in a timely manner to requests to fix small marketing and communication problems that may arise. Provides consultation services to develop marketing strategy for new programs.
- Marketing & Promotion: Promotes SCET programs and initiatives to both internal and external audiences on various platforms including, but not limited to: newsletters, website, print publications and social media. Seeks opportunities in outreach activities and initiates, develops and implements communication and marketing strategies designed to improve the efficiency, effectiveness, and reach of SCET's marketing and communication efforts. Audiences may include the general public, prospective and current students and program participants, alumni, donors, partners, campus visitors, government, industry, and/or community representatives.
- Social Media Management: Under minimal supervision, this position is responsible for executing long- and short-term strategic planning of all SCET social media content in accordance with the overall marketing strategy set by the Chief Marketing Officer. Independently overseeing and executing daily social media schedule, content, and activity, as well as regular analysis of performance (KPI) data. This position is responsible for closely monitoring all social media channels and responds to messages as appropriate as well as alerting the Chief Marketing Officer news relating to SCET or potential issues in a timely manner.
- This position holds the responsibility for elevating SCET's visibility and engagement levels by promoting relevant articles, news, and scholarship to key audiences. This is achieved by writing tailored copy for each individual social media channel, utilizing relevant handles and hashtags to maximize exposure. To ensure the effectiveness of these efforts, the role involves producing regular reports on campaign performance, using data analytics tools. These data-driven insights inform the creation of visually compelling assets, which are independently developed for social media, web, and print uses.
- Furthermore, the role encompasses the entire production process for video content, from initial conception and planning, through to filming/interviewing, editing, and post-production. The resultant video content is purposed for use across various platforms, including social media, the SCET website, and YouTube.
- In addition to these responsibilities, the position also includes capturing program and activity photography, providing live social media coverage, and other supportive tasks to enrich the SCET's multi-faceted marketing efforts.
- Drafts and / or edits copy for marketing projects or programs such publications, advertisements, press releases, announcements, etc. Creates / maintains marketing files, records, calendars, logs and other related documents.
- This position is responsible for managing and leveraging data to drive strategic marketing decisions. This includes conducting basic market research to gather insights about our target audiences, competitive landscape, and current market trends. Provides assessment and recommendation to Chief Marketing Officer for which marketing and communication platform to discontinue and/or start engaging with (e.g. new social media platform).
- Researches and secures copyright and other legal clearances for publications, products, etc. keeping senior management informed as necessary.
- Bachelor's degree in related area and / or equivalent experience / training.
- Solid knowledge of marketing principles, concepts, strategies and best practices.
- Solid knowledge of institutional products and services.
- Knowledge of customer service standards / procedures.
- Organizational skills and skills in file creation, maintenance and management.
- Written and interpersonal communication skills.
- Knowledge of the campus mission, vision, goals, objectives and infrastructure.