Product Marketing Manager
Press Ganey Associates
- Chicago, IL
- $100,000-120,000 per year
- Permanent
- Full-time
- Messaging/Positioning: Develop compelling enterprise and agency messaging that's aligned with our brand narrative, products/solutions, and competitive differentiators and resonates with our key personas and their value drivers
- Sales Enablement: Create and execute a full range of sales tools, including sales decks, playbooks, case studies, guides, product videos and more to improve close rates and decrease time-to-sales. Be glued at the hip with our sales teams, accompanying them on sales calls, learning first-hand what works and what doesn't with customers and prospects
- Content Creation/Demand Generation: Create middle-of-the-funnel marketing content aligned to buyer personas (which you'll own), including white papers, e-books, ROI tools, collateral, website content, videos, webinar content and blogs, to facilitate lead generation efforts
- Competitive Intelligence: Understand Forsta's buyers and competitors, and partner cross-functionally with product management and sales teams to align focus, content, strategy, vision, and direction
- Creative AND quantitative - You're an analytical thinker, that appreciates strong brand design and copy
- A minimalist - You use the least number of words to get your message across
- Tech savvy - You easily transform technical concepts into engaging stories
- Versatile - You like short-form copy as much as you like longer, heavy-weight content
- Autonomous - happy coming up with content ideas on your own, researching unfamiliar topics as you go
- Organized - You can manage complex projects
- Calm under pressure - Able to work with short deadlines, delivering at speed when required
- Captivate audiences - know your buyers, decision makers, influencers and users, who are they, how they buy, their product purchase criteria and pain points.
- Map the journey - Documenting the buyer journey, including where they get information, and the who, what, when and why behind the decisions they make
- Enable sales - Educating and training sales colleagues on the problems we solve for our buyers / users / influencers, developing internal tools and external collateral.
- Compete - Understanding our buyers and competitors, partnering with product management and sales teams to align on content, strategy, vision, and direction
- The competitive landscape and how our competitors are positioned.
- Collaborate - with Sales, Marketing and Product Management to develop product positioning and messaging that resonates.
- 5+ years of product marketing experience in either B2B or B2C technology
- English language to native or bilingual standard, with demonstrable experience driving production of product marketing collateral
- Familiar with CRM and marketing automation tools such as Marketo and Salesforce
- Familiar with Content Management Systems
- Strong ROI-tracking skills, able to prove what is -or isn't-working
- Great people skills to interact with colleagues, cross-functional teams and third parties.
- Must be a solid writer.
- Bachelor's degree in business or marketing.
- SAAS /Software marketing experience
- Experience in customer experience, Voice of the Customer or market research industries.
- SAAS /Software marketing experience
- Experience in customer experience, Voice of the Customer or market research industries.