Marketing Coordinator
BMA Group
- Guaynabo, PR
- Permanente
- Tiempo completo
- Ensure that BMA Group's brand and online voice remains effective and consistent with its marketing goals.
- Updates BMA Group's social media networks with the latest company information and news.
- Tracks user engagement across all social media channels and responds to followers in a timely manner.
- Writes, edits, and publishes engaging posts for all BMA Group's social media networks.
- Selects appealing graphics and videos for complementing text in social media posts.
- Produce a daily quota of social media copy according to our marketing team's key objectives to help us promote our brand and increase revenue.
- Develop promotional posts that go in accordance with the marketing team's KPI's.
- Writing, editing, and publishing engaging posts for social media networks (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.)
- Optimizing social media content (language, message, tone) based on the behavior of our target audience.
- Selecting appealing graphics and videos for complementing text.
- Responding to comments and questions on company's social media channels in a respectful and timely manner.
- Networking with clients as well as industry professionals.
- Tracking and reporting on social media insights (e.g., traffic, engagement, conversion rates, shares, etc.)
- Applying advertising techniques for increasing brand awareness (e.g., promotions, competitions)
- Updating our social media with the latest company news.
- Coordinating with internal teams for creating advertising posts (e.g., for product releases, events and open roles)
- A Bachelor's degree in Marketing, Mass Communication, Journalism, or a relevant field
- Prior experience as a Brand management.
- Experience of work with MS Office and design software (e.g., Illustrator, Photoshop, InDesign, etc.)
- Experience with various social networks and platforms for advertisement purposes
- Sound knowledge of key research, SEO and analytics tools, especially Google Analytics
- Ability to create innovative web content, supported by relevant images and videos
- Familiarity with paid advertisement
- Proficiency in English
- Strong verbal as well as written communication skills
- Exceptional time management and organizational skills
- A keen eye for details
- An analytical mind with problem-solving attitude