Senior Consumer Marketing Campaign Manager
24 Seven
- Eden Prairie, MN
- Permanent
- Full-time
- Design, implement and manage marketing programs focusing on building awareness and driving consumer engagement with their pharmacy benefits
- Ensure alignment of member engagement strategy with overall client communications strategy
- Develop consumer communications strategy that includes test strategies to maximize response
- Develop and pilot new consumer engagement approaches and programs
- Monitor results and modify strategy accordingly
- Work with peers to integrate efforts and share best practices
- Understand consumer mindset and barriers to adoption by leading and coordinating consumer research
- Work with internal and external marketing and creative services to meet program objectives and develop multi-modal, integrated campaigns
- Represent marketing and the consumer experience on cross-functional teams
- Develop and manage campaign budgets to support recommended strategies
- Provide consulting/advice to internal business leaders to facilitate development of effective external communications (e.g., messaging, timing, branding, preference management and access)
- Contribute to/create cost benefit analyses in support of campaign enhancements and growth
- Bachelor's degree or equivalent experience
- 5+ years of experience in building consumer marketing/direct response marketing campaigns
- 5+ years' experience with managing and prioritizing multiple deliverables.
- 3+ years project management experience
- 3+ years' experience in healthcare and/or pharmacy benefit management (PBM) industry
- Ability to be flexible and work with ambiguity; self-starter
- Exceptional organizational skills with ability to manage multiple projects and effectively establish priorities
- Understanding of agile approach to developing and grooming backlogs
- Proven ability to influence cross functional teams
- Bachelor's degree in marketing, communications, business, journalism or English