Senior Manager Marketing Community, RN & OD 1

• Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers
• Providing deep-dive support on select SPOMA Community initiatives with value-added analysis
• Communicating with GCA SPOMA management regarding initiative progress, risks, and recommended future actions

• Coordinate and manage initiative development, planning and prioritization processes across Community RN & OD and cross functional stakeholders
• Engage with SPOMA leadership team & aChina senior management to identify priority initiatives and formulate key action plans to execute
• Drive and guide key objectives for the aligned priority initiatives, develop detailed plans and define & deliver against key KPIs
• Ensure project objectives are aligned with strategic direction of the organization
• Executes precisely the sports marketing strategy as it relates to the overall Marketing Plan

• Influence category and cross functional stakeholders to secure full engagement for each identified initiative
• Manage and guide the Community RN/OD strategic project initiatives life-cycle from start to finish
• Proactively recommend and align on additional support to be provided
• Work with all initiative stakeholders to build high quality and constructive project updates for SPOMA leadership and senior management review
• Act as liaison and communication bridge and the marketing cross functions to build alignment on initiative direction and priorities
• Proactively share best practices and escalate any potential issues, risks and new opportunities identified
• Manages the execution, monitoring and reporting of all programs/events around the previously identified initiatives

• Maximizes and follows the exact plan of the sports marketing budget according to the execution of the Marketing Plans/Sports Marketing strategy
• Develops the budgetary plan for identified SPOMA Community strategic initiatives
• Maximizes use of budget and ensures maximum return on financial investment
• Assumes responsibility for T&E budget

• Provide active process management and value-added analysis across the following as it relates to identified SPOMA Community strategic initiatives:
• New or custom process & program development
• Ad-hoc data analysis and insight to support negotiations and securing of partnerships
• Heavy cross-functional alignment and management
• Prepare regular updates to SPOMA leadership team (cross categories) on overall initiative progress

• Provide SPOMA leadership team & aChina senior management with objective perspective on progress, priorities and directions while managing their expectations
• Provide advice and feedback to key stakeholders (both internal and external) to ensure high quality, timely execution
• Act as communication bridge across the SPOMA function to build alignment on initiative direction and priorities, and proactively escalate any potential issues, risks and new opportunities identified
• Provides strong leadership for horizontal as well as vertical reports
• Provides coaching & feedback to cross functional team members
• Generates a high level of teamwork between all Departments

• Other job-related work assigned by supervising manager

• Lead and drive the adidas brand as the brand-of-choice
• Assure the successful implementation of grassroots events and programs
• Ensure our grassroots platforms provide measurable ROI value to “pull” sales
• Demonstrate disciplines in planning, timelines, deliverables and presentations within aChina standards

• External RN & OD communities
• Adidas Runners community
• AR Global
• SPOMA RN/OD lead
• Asset Services Team
• Head of SPOMA
• BU Heads (as it pertains to specific SPOMA initiatives)
• VP/Brand Communications
• VP Government Relations
• Finance
• Legal

• Manage Business (Processes and Projects)
• Results Orientation
• Influencing Others
• Planning and organizing
• Strategic Acting
• Conceptual understanding of marketing as brand building tool
• Strong team player
• Very high level of integrity
• Communication skills, relationship management and empathy
• Negotiation skills
• Ability to multi-task and attention to detail
• Strong process and project management skills – organized approach but also able to be flexible to meet changing needs;
• Solid business sense and analytic/critical-thinking skills – able to solve problems using both conventional judgment and ad-hoc analysis;
• Strategic thinking and problem solving
• Team leadership – able to lead and influence project teams across different functions towards a common objective;
• Strong multi-tasking ability to handle multiple projects across various topics at the same time;

Adidas