AGM/GM Marketing - Luxury Real Estate-- Bhubaneswar, Odisha Industry - Real Estate / Property Category - Sales & Marketing Skills - Sales & Marketing - Real Estate - Lead Management Salary- 7-8 Lakhs Job Description : - Strategize marketing and communication initiatives to enhance brand salience, improve brand equity and new product launches. - Staying abreast of the best trends / practices in branding / digital through social medial & Industry benchmarking. - Support sales strategy by enhancing Brand Equity. - Responsible for executing all trade related marketing campaigns including ATL, BTL and digital activities as part of the marketing plan. KEY RESPONSIBILITIES : Some of the Key result areas includes, but not limited to : - Implement brand plans to deliver brand KPIs on Volume, Share, positioning. - Ensure our brand messaging is strong and consistent across channels and marketing efforts (like events, campaigns, web pages and promotional materials). - Analyze brand consumer behaviour and retail tracks to assess brand health; analysis on projects. - Implement key projects on the brand's Annual planning calendar. - Identify opportunities to reach new market segments and expand market share. - Monitoring Competition (acquisitions, Pricing changes and new products and features). - Develop the media strategy and implement it's roll out - Provide inputs for long term brand vision and strategy development. - Execute brand initiatives customized by projects, channels or key customers. - Drive cross functional teams and ensure achievement of volume and profitability targets, on special projects .