Trade Marketing Manager Andina

• Manage the creation and production of POS materials for institutional, promo and product exhibitions.
• Manage the implementation of new POS identification, projects for new stores, trade-brand guidelines execution aligned with brand strategy.
• Merchandising administration (production, distribution, etc.).
• Manage the development and implementation of trade and promotional campaigns for PLT tires including special dates calendar.
• Manage all type of institutional events (brands, dealers, sales, product launches, sponsorship, etc): planning, implementation and evaluation.
• Tool box manuals developments to guide events procedures and participation such as: Plant visits, pit stops and other special events.
• Responsible for managing all loyalty programs (PLT and TT) related to channel developments and sell out in South America.
• Budget administration. Manage the PLT and TT annual trade marketing budget. Control the expenses aligned with the financial area.

• Education: Graduate or postgraduate in administration, communication, engineering or marketing.
• Professional experience: More than 5 years experience in communication/marketing activities with a leadership role.
• Additional requirements:
• Experience in negotiation with suppliers and coordination of advertising agencies.
• Experience working with international and multifunctional teams.
• Great knowledge in communication and marketing campaigns.
• Advanced level of English.
• Desirable level of Portuguese.

Continental