Digital Content Management Specialist
CNA Financial Corporation
- Chicago, IL
- Permanent
- Full-time
- Owns and manages web publishing request and intake process such that requests are efficiently assessed, prioritized and completed in a fashion that both meets the business’ requirements while adhering to digital experience best practices
- Partners with Product Owner/Product Manager to define, develop and test new features and functions for CNA’s external websites.
- Partners with Marketing and Business Unit colleagues on cross-functional digital campaign initiatives to ensure alignment with business goals and a cohesive experience for users visiting CNA’s websites from multiple digital channels.
- Manages the strategic direction and definition of day-to-day website initiatives/requests in support of CNA’s digital strategy and business goals. Creates and manages enterprise partnerships, coordinating with technical and non-technical staff to ensure full web stakeholder integration and goal attainment.
- Utilizes digital analytics and feedback solutions to gather valuable insights and data, enabling informed and strategic decision-making. Carefully analyzes user behavior, preferences and feedback to aid with delivering an intuitive and engaging user experience.
- Conducts quality assurance testing and assists with accessibility reviews to implement necessary web improvements while adhering to industry best practices.
- Contributes to creative direction and enforces visual standards/design for website user interfaces that align with CNA's brand strategy and design standards.
- Creates and arranges web graphics to optimize palette, size, speed, navigation, structure and web page layout.
- Coordinates cross-functional group of CNA.com stakeholders by assigning, documenting and communicating content publishing roles, responsibilities and rules to ensures that content is kept current and relevant.
- Stays current on web design, accessibility and technology trends, as required.
- Excellent knowledge and experience using content management systems (Drupal), analytics tools (GA4), web optimization and experience management (Siteimprove/Qualtrics) and project management tools
- Solid interpersonal and collaboration skills that support working with internal and external cross-functional stakeholders
- In-depth understanding of website architecture and experience, including A/B testing methodologies and best practices
- Ability to assess new technology, platforms and design criteria in a structured, enterprise-friendly fashion
- Expertise in applying industry user interface design standards and best practices to produce usable, accessible, intuitive websites and software applications.
- Solid understanding of company and department goals. Understands customers and distributors to ensure that projects are properly targeted.
- Proven organizational skills, with the ability to multi-task and follow through in a timely fashion
- Attention to detail; strong emphasis on accuracy
- Solid verbal and written communication skills
- Working knowledge of current design software (Illustrator, Photoshop, etc.) and HTML/CSS
- Knowledgeable regarding current web content accessibility guidelines (WCAG) as defined by the World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI)
- Bachelor’s degree in digital marketing, website design, web development or equivalent
- Minimum five years web management experience including knowledge of Drupal Content Management, Google Analytics, Robohead project management (or similar) and Adobe Photoshop.