JOB TITLE: SENIOR ASSOCIATE - SUBSCRIPTIONS LOCATION: MUMBAI, INDIA OUR STORY: JioSaavn is India's leading audio streaming service to access, discover, and listen to favourite songs & Podcasts across languages and genres. We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world's leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. OUR CULTURE: At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it. JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experience. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr etc. Our value-based, people-first work culture is about empowering every individual in our team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music. If our vibe matches with yours, we'd love to hear from you. ROLE: As a member of Consumer Pay Team, you'll play an integral part in the effective execution of JioSaavn Subscription strategy with an aim of acquiring, engaging & retaining paid subscriber base of JioSaavn. The right person for this job should have excellent problem solving and analytical skills, a knack in understanding of consumer behavior, strong cross-functional collaboration and stakeholder management experience and the ability to clearly communicate and present information. This role will report into Lead-Consumer Pay. RESPONSIBILITIES: Data analytics based identification of user cohorts which have higher likelihood to convert, and drive conversions through effective communication and offers/discounts. Define effective communication strategy based on user behaviour on platform and deploy recency, frequency and monetary value based optimizations. Drive various internal marketing campaigns across in-app ads, SMS, PNs, Whatsapp etc to acquire/engage/reactivate the subscribers as well create strategies to upsell/upgrade the subscribers Partnering with the creative teams to advise on compelling ad copies (Images & content) for various social media platforms and in-app communication campaigns Measuring, analysis and reporting performance of campaigns at a cohort level and assessing against goals (ROI and KPIs) REQUIREMENTS: We are looking for a well-rounded candidate with 1-2 years of work experience. The candidate has to be a solution seeker with an understanding of subscriber marketing, customer lifecycle journey and underlying metrics. Engineer from Tier 1 college (IIT/BITS/NIT) with 1-2 years of experience of working in Growth or Subscription team of a new age company working in the domain of Music, OTT, Entertainment, Media, Gaming, Travel or Telecom Self-starter, proactive and enthusiastic individual working with 'can do, will do' attitude Excellent number crunching skills and quantitative aptitude Proficiency in Excel and SQL (must) and comfortable in analysing complex data & deriving actionable insights Ability to own and manage the execution of end to end internal marketing campaigns, to acquire and retain users, including taking the initiative to troubleshoot errors, and assess and initiate improvements to the execution process Excellent communication skills BENEFITS AND PERKS: At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.
