Manager Digital Communications
Black Hills Energy
- Rapid City, SD
- $92,500-152,450 per year
- Permanent
- Full-time
- This posting includes the full pay range for this position. Pay is based on a number of factors and may vary depending on job-related knowledge, skills, experience, and internal equity.
- Relocation assistance is available based on individual circumstances! Details to be shared during the offer process.
⢠Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
⢠Design, build and maintain social media presence.
⢠Measure and report performance of all digital marketing campaigns, and assess against goals (OKRs)
⢠Identify trends and insights and optimize spend and performance based on the insights.
⢠Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
⢠Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
⢠Leverage Google analytics and digital analyst to specify reports and tracking requirements, interpret results and make recommendations to improve content and channel planning community activity.
⢠Stay current on digital design, social media, SEO, SEM, UI/UX, ADA compliance and marketing trends.
⢠Analyze campaign results and develop innovative and creative media content (photo, video, textual, and graphic) across all digital media platforms.What You'll Need:⢠Bachelor's Degree in digital communications, mass communications or related field or equivalent combination of education and experience required.
⢠5 or more years working in digital communications required.What Is Desired Or Can Be Taught:⢠Expert knowledge of current marketing tools to lead integrated digital marketing campaigns from concept to execution.
⢠Expert knowledge of digital media content development and management.
⢠Expert knowledge of the creation and implementation of omni channel digital marketing campaigns.
⢠Expert knowledge of digital social media platforms, including but not limited to Facebook, LinkedIn, and YouTube.
⢠Understanding of web design issues, including browser usability, ADA compliance and cross-platform compatibility.
⢠Knowledge of methods for tracking web site usage by external and internal audiences.
⢠Ability to maintain confidentiality of business information.
⢠Ability to create and monitor digital marketing budgets.
⢠Ability to meet deadlines and enlist othersâ support in ensuring timely project completion.
⢠Ability to evaluate the success of web work, including setting key performance indicators, monitoring visitor statistics, feedback, and participation.This description is not intended to be an all-inclusive list of responsibilities, duties, and requirements for employees in this position. Job descriptions may and do change periodically. Where positions are covered by a collective bargaining unit agreement, the terms and conditions of the agreement will apply.About our Company: We are a customer, growth and safety focused utility company that is dedicated to our communities. We improve life with energy as an energy partner of choice. Our diverse culture fuels unique perspectives, opening doors to new insights and possibilities. Based in Rapid City, South Dakota, we have over 3000 employees and serve 1.3 million natural gas and electric utility customers across eight states (South Dakota, Montana, Wyoming, Colorado, Nebraska, Iowa, Kansas, and Arkansas).Enjoy our Comprehensive Benefits Package! Annual discretionary bonuses, 401(k) (6% company match and up to 9% company retirement contribution), tuition reimbursement, generous paid time off benefits, including paid holidays and parental leave, company paid life insurance and disability benefits (short and long term), an employee assistance program and well-being benefits, and competitive medical, dental and vision insurance.Candidates must successfully pass a pre-employment drug screen and background check.Black Hills Energy does not sponsor applicants for work visas. All applicants must be legally authorized to work in the US.We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or status as a protected veteran. If you require reasonable accommodation, please visit for more information.Wage: 92500 to 152450