Global Associate Director – Omnichannel Marketing Lead, KidneyCare
Baxter
- Deerfield, IL
- $160,000-220,000 per year
- Permanent
- Full-time
- Digital content development strategy (e.g. HCP and patient websites)
- Owned media strategy
- Search Engine Optimization (SEO) / Search Engine Marketing (SEM)
- URL strategy
- User experience strategy
- Website platform strategy
- Orchestrate the identification and development of training programs, playbooks, and templates to deliver consistency across various digital platforms and improve the performance and knowledge of our marketing team.
- Collaborate with IT to identify applications that will improve KidneyCo’s digital marketing capabilities.
- Ensure compliance with both internal and external regulatory requirements.
- Establish governance and promote ways of working between digital marketing, global marketing, and country marketing teams.
- Engage cross-functional partners to align execution of pan-KidneyCo commercial strategy.
- Provide global mentorship and feedback to country / cluster / regional marketing teams to ensure execution across all geographies is aligned with vision.
- Lead all aspects of development of detailed content plans to ensure industry standard processes are leveraged.
- Emphasize criticality across KidneyCo for setting-up a seamless user experience across various digital platforms.
- Support translation needs across our digital portfolio to cater to our global audience.
- Ensure all domain names are secured and maintained in accordance with our digital strategy.
- Lead direct report and oversight of all agency partners to ensure overall digital marketing execution.
- Bachelor's degree required in communications, marketing, advertising or transferrable area.
- 10+ years of experience as digital marketing lead or similar role.
- Pharma, med tech or healthcare industry experience preferred.
- Experienced defining standards and governance for ever-evolving digital marketing environment within a sophisticated matrix organization that includes multiple regional and global team members.
- Demonstrated track record of success in driving business results through omnichannel marketing.
- Experienced tracking and reporting on changes in campaign performance and other key commercial performance indicators through platform reporting Google Analytics, PowerBI and Tableau dashboards.
- Highly motivated, with ability to make decisions independently and quickly solution problems that span multiple business areas.
- Validated ability to successfully maintain relationships and conflicting viewpoints with internal and external partners to lead teams to resolution and success.
- Experienced with SEO/SEM, user experience, and digital strategy development.
- Experience with Drupal Platform, Adobe Platform, Epsilon, and Salesforce.