Senior Content Marketing Manager
Blink - The Employee App
- Boston, MA
- Permanent
- Full-time
- Own the content strategy from end to end. Managing and creating content for our website and key marketing initiatives - from core landing pages, ebooks, whitepapers, sales enablement tools case studies, email nurture campaigns and much more
- Maintain high level of editorial oversight over content created across Blink to ensure consistency of brand voice and story
- Leading on the content strategy including working with your key stakeholders in sales and marketing to design a content calendar
- Conducting content audits, identifying gaps, running A/B tests, and optimizing content to improve the customer journey, thereby increasing conversion and engagement metrics
- Staying up-to-date with industry best practices, product requirements, competitor messaging, and customer challenges
- Managing a network of contractors (writers, designers, content creators, analytics consultants, etc) necessary to complete projects
- Monitoring and measuring the success of all the above, ensuring content plays a pivotal and measurable role in the marketing and sales functions
- Minimum 5 years experience in B2B content marketing
- Exceptional writing and editing abilities (you think – and write – a bit like a journalist)
- Proven ability to manage the production of multimedia content, including video
- Proven success in managing the outcomes of other contributors (agencies/freelancers)
- Someone who loves turning data and customer success into impactful stories
- Basic knowledge of marketing automation tools (ideally Hubspot) and web CMS
- Available 3 days / week in our Boston office
- A competitive salary
- Generous equity allocations with significant upside potential
- 401(k) A generous plan to help you save for a bright future
- Private health insurance- we'll pay for your medical, dental, and vision coverage
- The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.