Job Role: Creative Copywriter Required Experience: Minimum 2 years of relevant/agency experience C.T.C. - Upto 6 LPA Responsibilities: 1. Content Creation Develop compelling and persuasive copy for a variety of marketing materials including but not limited to website content, product descriptions, blog articles, social media posts, email campaigns, and advertisements. Collaborate with the marketing team to create engaging content that showcases our service and drives brand awareness and customer engagement. Adapt writing style and tone to resonate with different target audiences. 2. Branding and Messaging Understand and embody our brand voice and tone, ensuring consistency in all written communications. Craft clear and concise messaging that effectively communicates the unique value propositions of our products and services. Develop creative and innovative ideas to differentiate our brand in the competitive industry. 3. Market Research Conduct thorough research on industry trends, customer preferences to stay informed and produce relevant, up-to-date content. Analyze competitor strategies and identify opportunities to position our brand effectively. Utilize SEO best practices and keyword research to optimize content and enhance organic visibility. 4. Collaboration and Communication Collaborate closely with cross-functional teams, including marketing, design, and product development, to ensure alignment and coherence in messaging. Attend brainstorming sessions and contribute fresh ideas for marketing campaigns and initiatives. Communicate effectively with internal stakeholders to gather necessary information and insights for content creation Requirements: Proven Experience: Minimum of 2 years of experience as a copywriter, with preference given to individual with experience across industries. A portfolio showcasing diverse writing samples is highly desirable. Exceptional Writing Skills: Proficiency in crafting persuasive, engaging, and error-free copy. Attention to Detail:Strong attention to detail and ability to adhere to brand guidelines. Creative Thinking: Ability to think creatively and develop innovative ideas to capture the attention of customers and differentiate our brand. Market Awareness: Familiarity with current industry trends, customer preferences, and content marketing strategies. Ability to conduct research and analyze data to inform content creation. Team Player: Strong collaboration and communication skills. Ability to work effectively within a team, meet deadlines, and adapt to changing priorities. Bachelor's Degree: A degree in English, Marketing, Journalism, or a related field is preferred.