Media Relations Manager
Golin
- Chicago, IL
- $55,000-95,000 per year
- Permanent
- Full-time
- Support day-to-day media relations responsibilities for a prominent international brand. This includes developing earned media strategies for campaigns, thought leadership programs and real-time news events that lead to ongoing, positive brand mentions.
- Establish and maintain relationships with media, industry analysts and online influencers, and guide the client's messaging to resonate with these different audiences. Effectively engage with these contacts across multiple channels, including email, social media and phone.
- Engage with clients and agency partners on a regular basis to create innovative PR programs that help shine a positive light on the client and brand, in addition to reaching new audiences who are receptive to the client's products.
- Stay ahead of media by identifying emerging trends that can create story opportunities relevant to the client's brand.
- Interact with clients to present strategic recommendations addressing challenges and opportunities, as well as in “think on your feet” situations.
- Collaborate with internal and external teams across multiple disciplines to successfully manage complex, fast-moving and unexpected communications challenges and large, 360 marketing campaigns.
- Have a passion for trends and culture. Have the ability to manufacture creative ways to intercept trending cultural moments and drive relevancy for the brands you support.
- 3+ years of professional experience in media relations with an understanding of consumer lifestyle, F&B, travel and/or spirits media relations. A mix of consumer and corporate communications experience is a plus.
- Strong writing, editing and outreach skills are necessary. Not afraid of making an initial 'cold call' to establish new media relationships.
- Established relationships with consumer lifestyle and/or food & beverage media contacts is essential.
- Understanding of earned media strategy and experience creating media plans and compiling media lists.
- Proven experience working with media and influencers and a strong portfolio of story placements; a passion for building relationships with anyone from spirits trade editor to the most influential names at well-known consumer lifestyle outlets.
- Excellent communication, organizational and computer skills are a must, along with the ability meet deadlines, juggle multiple tasks, and a handle fast-paced environment.
- Outstanding interpersonal skills and superior client service skills.
- Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team.
- Comfortable working with team members located in other cities and time zones.
- Be detail oriented with an ability to focus on the larger picture.
- Ability to work on multiple programs at once under tight deadlines.
- Provide sound counsel and be comfortable providing editorial and response recommendations to clients.
- Ability to collaborate and communicate effectively with internal and client teams at all levels.
- Well-versed in AP style.