Designation: Social Media Marketing Executive The Responsibilities Of a Social Media Executive Include Handle SMO & SEO both on-page and off-page for the brand Social Media Executive Skills Handling Google Ads and Meta Ads Hands On Experience In Facebook, Instagram Ads Creation Ensuring the social media channels in use have regular, high quality and creative content output by maintaining page hygiene and consistency Managing queries and messages, replying to people and engaging with audiences, known as community management along with passing on leads to call center for conversion Scheduling and deliver messages through an up-to-date content calendar/ social media calendar Working with the wider marketing team to help deliver key messages and support on marketing campaigns and activity Implementing Performance Marketing on social media and delivering results according to Leads target month-on-month basis Analysing and report back on content, looking at key performance indicators and content types to make recommendations Creating strong written posts that have excellent grammar and spelling that grab the attention of the audience Working with other visual media designers to create exciting, empathetic content that helps achieve the business aims Staying up to date with all developments in social media, such as legal changes, new platforms and new features introduced Having a strong grasp of written English, including grammar and spelling. Being able to write in language that fits an audience, showing understanding, knowledge and nuance makes a huge difference to the effectiveness of content Creative thinking Time management and management of multiple different social media channels, potentially across multiple clients or time zones Good social media analytics go into granular levels of insights into every type of activity Communication Ensure adherence of branding guidelines of company throughout all social media channels