Brand and Marketing ROI, Senior Director
Kantar
- Atlanta, GA
- $108,000-180,000 per year
- Permanent
- Full-time
- Closely work with the Analytics Commercial Development Leads, Client Management and Client Partners in support of lead identification and opportunity development.
- Collaborate with the Account team leads to raise awareness and understanding of our solutions internally and externally.
- Lead proposals and RFP responses and build content to drive commercial success.
- Deliver on the agreed annual revenue/profit targets.
- Look to ways of improving profitability through optimizing project/solution efficiencies, resourcing decisions (including outsourcing and team structure) as well pricing.
- Lead projects assigned to you from initial scope, analysis to insight delivery, under the mentorship of the senior practice lead.
- Collaborate with multi-disciplinary teams as needed (media domain client service, operations, product development, on- and off-shore data science teams) in order to deliver integrated and actionable insights.
- Coordinate with analytics delivery resources in order to improve operational efficiency and deliver greater profitability levels.
- Ensure programs are delivered on time and against agreed objectives/project scope.
- Handling and supplying insight during project meetings to assess feasibility of project, assign allocated resource and review task progress.
- Producing and sending regular collaborator updates, updating on key landmarks achieved.
- Developing and maintaining strong working relationships with key collaborators.
- Grow/Repeat Business with existing clients.
- Deliver outstanding insights to clients from analytics work assigned to you.
- Drive clients to take action based off recommendations, providing provable Return On Investment.
- Deliver thought leadership in the space of Marketing mix, media guidance and optimization.
- Work with other essential team members to identify potential new product development and identify existing solutions requiring review/ improvement.
- To review and understand new and existing solutions and collaborate on piloting new launches, improving solution delivery and co-create marketing collateral and thought leadership materials.
- Have a confident comprehension of our collective offer within BMROI and the broader Kantar Analytics Practice, and an understanding of the competitive context.
- Be commercially and client oriented, with ability to support commercial and consulting teams, and work to support a focused and cohesive strategy for growth. The strategy is intended to tie together multiple considerations, including :1) Drive revenue growth and profitability. 2) Establish Kantar Analytics as a leader with vision. 3) Broaden and publicize Kantar offerings. 4) Identify product development opportunities from client feedback. 5) Develop implementation program for innovation.
- Be comfortable working with teammates across the portfolio, using collaboration skills
- Comprehend the selling points and appropriate applications of analytic solutions, both custom and standardized
- Bachelor’s degree or equivalent experience in Statistics, Econometrics, Business Administration, Mathematics, Computer Science, or another quantitative field, or higher with 8+ years of integrated analytic experience within marketing effectiveness measurement services
- Business savvy and commercial competence: shown ability to handle large financial responsibility, with a driven mentality to grow revenue.
- Expertise in Marketing Mix Modelling and Consulting
- Proficiency in Return On Investment frameworks and measurement
- Efficiently run large marketing measurement programs.
- Consult with a variety of clients across industries and improve business results with data-based insights.
- People management experience
- Have a challenger and entrepenurial mentality.
- Be comfortable with new methodologies and drive significant integration of analytics.
- Strong problem-solving skills & have a passion for discovering patterns hidden in large data sets.
- Medical plans with comprehensive, affordable coverage for a range of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with matching
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO