Media Planner
Horizon Media
- Los Angeles, CA
- $62,400-70,000 per year
- Permanent
- Full-time
- Lead RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations
- Oversee accuracy of plan details and insertion orders within internal systems tool to reserve advertising space
- Ensure collaboration with key contacts during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Social, Programmatic)
- Work alongside other Horizon Media teams (Business Solutions, Investment, Ad Operations etc.) towards 360 partnerships, incorporating relevant extensions
- Oversee trafficking and site tagging, ensuring all first- and third-party trafficking is properly implemented
- Issue specs documents and ensure all materials are received from creative agency
- Oversee creation of campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients
- Work alongside assistant media planner on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
- Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
- Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
- Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
- Use learnings drawn from data to effectively optimize campaigns
- Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development
- Identify how digital strategy fits into overall brand communication goals
- Employ Horizon Media's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Participate in team brainstorms to kick off plan and consideration set development
- Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge
- Contribute to the creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions
- Through effective verbal and written communication, develop and maintain strong mutually beneficial relationships with Horizon Media departments, i.e. Business Solutions, Traffic, Operations, as well as clients and vendors
- Effectively manage up and down, collaborate with Senior Planner and Supervisor in day to day account activities, status and deliverables
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)
- Delegate and provide real time feedback to direct report(s)
- Interested in the digital landscape and a desire to innovate and keep up with trends
- Motivated and eager to learn
- A strong team player, willing to roll up your sleeves
- A left and right brain thinker
- A strong collaborator and communicator
- An independent worker with strong time management and organization skills
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- An advocate for and supporter of diversity, equity and inclusion
- 1+ years previous digital planning and/or buying experience
- Basic knowledge of various channels (video, display, programmatic, social)
- Familiarity with marketing principles, analytics and concepts
- Confidence within Microsoft Office Suite
- Experience with a third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)