Junior Digital Marketing Specialist
J&L Marketing
- Louisville, KY
- $42,000-50,000 per year
- Permanent
- Full-time
- Onboard, execute, and optimize digital marketing campaigns
- Understand digital marketing as a big-picture strategy with multiple moving parts, not an isolated function
- Facilitate cooperation from a wide variety of sources, including upper management, clients, and other teams
- Provide excellent customer service - both verbally and in writing
- Digital Performance Analysis: Utilize various analytics tools (such as Google Analytics, Adobe Analytics, etc.) to monitor and analyze website traffic, user engagement, conversion rates, and other key performance metrics.
- Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, including paid advertising, social media, and SEM efforts, to identify areas for improvement and optimization.
- Audience Segmentation and Targeting: Develop and implement audience segmentation strategies based on demographic, behavioral, and psychographic data to enhance personalization and targeting efforts across digital channels.
- Bachelor’s degree in Marketing, Advertising, or a related field is required (equivalent proven professional experience may be considered in place of a degree)
- Google Ads Certification for Paid Search, Display, Demand Gen, Video, and Shopping Ads.
- Experience exceeding expectations and performing in a deadline-driven environment .
- Proven analytical and critical thinking skills.
- Competitive Salary
- Health, Dental, Vision, and Disability Insurance
- Company Paid Life Insurance
- Vacation, PTO, Sick Time, and Seven Observed Holidays
- Fun and Professional atmosphere
- 401k with Company Match