Marketing Manager| Thief River Falls Complex

• Drives revenue for venue through innovative and collaborative marketing

• Creation, development, and implementation of the venue Marketing and Advertising Plan to create regional, national, and international awareness of the facility.
• Maintains facility’s website and creates and maintains editorial, blog, and news of the venue.
• Responsible for the creation of facility ads both for print and digital.
• Create, develop, and maintain the venue email marketing program; focus on database acquisition and lead generation.
• Create, develop, and manage content of the venue assets.
• Manages outside graphic design, communication and/or marketing consultants on a variety of creative projects, including web sites, presentations, reports, and other communication vehicles as needed.
• Create, manage and implement the digital advertising strategy and optimize social media & digital buys for optimal results, audience targeting, higher engagement, website traffic and goal conversions.
• Development of marketing materials and procedures to have the Marketing Departments function effectively as an in-house agency.
• Monitors, analyzes data, and creates management reports and detailed evaluations of marketing strategies.
• Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
• Seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
• Develop, create, and implement the venue client advertising and sponsorship program to drive revenue for both the client and the venue.
• Works with venue partners in the creation and supervision of marketing plans for events when required, to include all available services, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
• Works directly with event, exhibit and show staff regarding publicity, marketing and media

• Other duties and responsibilities as assigned.

• Bachelor’s Degree from an accredited college or university with major course work in marketing, public relations, communications, business or other related field
• Minimum 3-5 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
• Strong leadership, organizational and computer skills required
• Detail oriented with excellent organizational skills
• Strong written, verbal and interpersonal skills
• Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information. Must have exceptional command of the English language, oral and written
• Presents information professionally with poise and confidence in front of an audience. A proven record of online engagement and listening.
• Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media, manage database marketing to reach new customers and drive increased revenue.
• Accountable and detail-oriented; must be able to multi-task within time constraints
• Microsoft office applications and word processing skills required, as well as database management, graphic design, PowerPoint
• Strong understanding of social media, web-based advertising and website maintenance
• Team player who is a creative and proactive problem solver
• Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) work days and extended number of days when required
• Knowledge of Adobe Photoshop is preferred

Spectra Experiences