Manager - Advertising

• Oversees the design and implementation of advertising campaigns to ensure they meet the needs of the target audience.
• Develops and oversees marketing strategies for integrated campaigns including OOH, onsite, social media, PR and digital marketing.
• Develops digital/social media strategies to support advertising campaigns.
• Manages and oversees campaigns and analyzes results from each campaign to determine what was successful and what to improve on
• Maintains and updates status production schedules.
• Develops and executes strategic marketing plans through appropriate marketing channels.
• Controls the advertising budget to manage expenses and maximize the return on investment.
• Negotiates contracts related to advertising efforts.
• Leads brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements.
• Manages freelancers who handle outsourced creative work.
• Maintains up-to-date knowledge on industry trends.

Bally's Corporation