Marketing Programs Manager (Architectural Products) - Holland, MI (hybrid)
Haworth
- Dorr, MI
- Permanent
- Full-time
- 4 weeks paid time off and an option to purchase an additional week
- Priority Health Insurance
- Newly renovated on-site gym open 24 hours
- 401k Benefit - If you contribute 6% of your annual salary, Haworth will contribute up to 7%
- Annual bonus programs
- Company provided Short Term Disability, Long Term Disability & Life Insurance
- Tuition Reimbursement program
- 8 hours of paid volunteer time off
- Zero waste to landfill company which provides personal on-site recycling drop-off
- Identifies, analyzes, and prioritizes market and customer needs for new programs and communications to increase quality of sales support tools for greater profitability.
- Translates strategic direction and market needs into new program strategy to drive clarity and speed of adoption.
- Defines new program tactics, including key program goals, elements, forecasts, price position, technical requirements, administrative processes (Haworth and dealer), communication plans, and sales support strategies to improve sales.
- Translates market needs and combines with corporate and product marketing needs to develop communications strategies and detailed plans for more effective launch programs.
- Determines proper market introduction schedules, with ultimate goal of having right communications at right time in market to maximize market share and profitability.
- Defines short- and long-term marketing plans, in conjunction with all functional departments. Coordinates resources in planning and developing marketing and communications from product launch through successful achievement of sales and profitability targets.
- Manages major budgets, with high degree of discipline in approving, monitoring, and reporting processes for cost containment and greater profitability.
- Maintains appropriate field sales, dealer, design, and customer relationships to remain continually abreast of product needs and trends.
- Supports ongoing management and development of existing programs, including goal setting, attribute modification, forecasts, pricing, technical evolution, and administrative processes (Haworth and dealer) to meet defined performance objectives.
- Coordinates and leads cross-functional and cross-sector team activities to ensure timely execution of all program elements.
- Bachelor’s degree in Business Administration or Marketing or equivalent..
- Seven years demonstrated successful corporate marketing staff experience, with broad knowledge of marketing, sales, product or program planning, project management, finance, engineering, technology based tools.
- Ability to work in Holland, MI without relocation assistance.
- Ability to travel up to 20% of the time.
- Master’s degree in Business Administration (MBA) preferred
- Field sales and field sales management experience helpful.
- Excellent communication, including written, verbal and presentation skills.
- Ability to successfully lead and manage multiple complex projects using effective project management and multi-tasking skills.
- Must be collaborative/decisive decision maker.
- Strong strategic and analytical thinking and financial and business planning skills.
- Ability to coach, mentor, and develop people; build teams; deliver results; and facilitate change.
- Ability to develop and encourage members’ growth through setting and measuring goals and performance and reward and recognize members who display positive behaviors, obtain results, and meet commitments through personal accountability, using appropriate skills and knowledge.
- PC and keyboard/mouse skills required; working knowledge of word processing, spreadsheet, and presentation software.
- Travels overnight away from corporate offices, including internationally, up to 25% of time.