Senior Manager, Product Marketing - Search Advertising: Sam's Club MAP
Walmart
- San Bruno, CA
- Permanent
- Full-time
- Search advertising experience
- Ad Tech/Digital Ad Products
- Translate complex technology and product and engineering documents into compelling marketing materials
- Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, sales enablement materials, sales pitch decks, case studies, and other customer collateral, quarterly business reviews, story narratives and for new product releases and enhancements focused on product adoption and revenue growth
- Develop and lead sales trainings sessions as the product expert, partnering closely with marketing and training teams as part of internal awareness and education
- Work and partner with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams
- Partner with product stakeholders to support the development of BRDs and PRDs to define product priorities and requirements
- Support the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages
- Conduct, aggregates and analyze research into insights and action
- Be an advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams
- Help the development of thought leadership on market and competitive trends
- 5 to 7 years of experience in product marketing. 3+ years in digital marketing, digital advertising or B2B software
- 3+ years of experience in marketing or marketing communications
- Preferred expertise and experience in the adtech, martech, and related technology ecosystem including digital media, SaaS, and agencies
- Solid technical understanding of DSPs, search advertising, audience targeting, and optimization leveraged by advertisers and brands
- Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams
- Embrace working in a fast paced, continually evolving environment
- Exceptional communication skills in both writing and presentation
- Analytical, a problem solver and data-driven
- Structured and a strategic thinker
- Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
- Multiple health plan options, including vision & dental plans for you & dependents
- Free Membership and discounts in fresh produce
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Paid education assistance with college degrees through our Live Better U program
- Parental Leave
- Pay during military service
- Paid time off - to include vacation, sick leave and parental leave
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth