Social Media & Marketing Specialist
RED VELVET
- Austin, TX
- Permanent
- Full-time
It is an exciting time for RED VELVET, as we’re continuing our focus on experience strategy, fostering strong client relationships and end-to-end brand solutions via mostly live experiences (post-COVID). Never has marketing been more important to organizations, so to keep up with demands, we are looking to round out our marketing team. We’re looking for a “Swiss army knife” of sorts who can touch multiple facets of the marketing funnel and who possesses a wide range of skills and characteristics. We’re truly looking for a unicorn!At a high level, the Social Media & Marketing Specialist is responsible for putting RED VELVET’s best face forward to the world as well as developing plans to increase interest in the brand and our services. This person oversees all marketing efforts, including management of social media, the RED VELVET website, and outbound and promotional marketing efforts, drawing on the Business Development team for support and input, where needed.We’re located in Austin, Texas, and we're hoping this person will join our team in Summer 2024.MINIMUM PERSONAL CHARACTERISTICS & SKILLS:
- Possesses endless curiosity
- Intuitive and perceptive with impeccable listening skills
- Can make recommendations with conviction and confidence
- Excellent interpersonal skills (will work with different personality types across the company)
- Embrace change and open-mindedness
- Scrappy - has an “I can figure it out” mindset
- Moves quickly and acts with urgency, balancing between proactivity and reactivity
- Makes decisions through a ‘sales lens’ (what’s best for RED VELVET)
- Extremely detail-oriented (as managing multiple work streams)
- Strong design eye and skillset
- Is a self-starter
- Passion for brands the RED VELVET brand
- Working knowledge of and experience with the Adobe Creative Suite
- Responsible for developing annual marketing and content strategy, including goals for the year
- Complete and maintain the MASTER content calendar, tracking the plan for all active and upcoming channels to be activated, where/when appropriate
- Partner with Account team to stay ahead of upcoming programs that can be effectively marketed
- Assist in the development of the brief for the photographer and/or videographer to capture marketing assets and brief in advance of program (AM to write the brief)
- Incorporate program highlights into content calendar and identify opportunities for case studies that can be featured on the website, in marketing materials or proposals
- Partner with Ops team to promote community involvement. Typically a small campaign to encourage the community to gather donations for local non-profits.
- Ensure added/ updated website development is on brand (in accordance with our style guide and website style sheet)
- Update website feed with interesting and relevant content from channels, including “Insights” (blog), program showcases, network updates and industry highlights
- Update “Insights” page
- Publish periodic, consistent blog posts written by designated team members (in accordance to the content calendar)
- Brainstorm insight topics with manager and CEO
- Comment, edit, proofread & add additional internal & external links
- Select compelling header image related to topic
- Publish
- Promote on channels
- Manage/approve comments
- Respond or inform necessary parties to respond
- E.g., if comments are sales or hiring, inform account team or ops
- Update “Work” section when there is a new case study to highlight
- Keep plugins & other Squarespace items up to date
- Analyze user data with Google Analytics (with assistance from team) and make recommendations based on what’s discovered
- Update careers section after Careers Specialist publishes on CareerPlug
- Update team section with new hires after the person has been with the company for three (3) months
- Ensure social media posts and updates are on brand and in accordance with our style guide)
- Plan, create, publish, and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
- Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Development as FYI and/or to discuss other cross-promotional opportunities
- Develop, implement, and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification
- Collaborate with sales and marketing teams to develop social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Monitor SEO and customer engagement and suggest content optimization
- Respond to general direct messages and comments; moderate user-generated content
- Reach out to team members to share content from their daily networking outings or behind the scenes of event planning
- Take advantage of opportunities to feature partners/clients/colleagues on our social channels via gift-giving, thank you’s, shout-outs, etc.
- Design & implement social media campaigns for follower/ organic engagement
- Own the creative asset library, keeping it updated with any brand evolution we may add/modify
- Develop creative assets for internal events and marketing-related events, with support from Creative team
- Manage the internal Adobe Creative Library for Creative team to use.
- Develop Marketing campaign direction and creative assets for external marketing efforts (LinkedIn, Instagram, Google, Print, Digital)
- Assist Director of People & Culture with career fair ideation; how to stand out from the crowd
- Manage photographer and videographer relationships, including new employee headshots w/ Bert McLendon
- Lead onsite communications where necessary/pre-determined
- Manage annual outbound branded marketing campaigns with support from the Business Development team
- Manage client gifts, leveraging the Business Development team for fresh ideas and implementation
- Direct Account Leads/ creative director on photography shot list if photos are being used for marketing purposes (vs client hired)
- Lead videography prep and onsite communication, manage photography prep/communication when necessary
- Work with videographers and content creators to produce end-to-end collateral material for marketing purposes and social channels.
- Manage event content/assets after event to ensure each is properly loaded into Google Drive, including event details, keywords & notes about any sharing restrictions, as needed
- Serve as “go-to” for any ad-hoc photo requests from press, PR, or Visit Austin
- Stay ahead of current awards and new awards, notifying leadership when appropriate
- Inform team and specific pods when a fitting award for their event has been identified
- Counsel team on most compelling photos to include in submission, as well as copy
- Lead awards submissions with input from leadership and/or any other relevant team member
- Manage finances related to general awards
- Get new hire acclimated with RED VELVET brand guidelines, typefaces & email signature (first week)
- Share marketing team responsibilities as part of bootcamp curriculum, coordinate new hire headshots, co-create website bio (third month)
- Order business cards and RED VELVET apparel after three months of employment
- Additional office and CEO marketing needs, as requested