Digital Marketing Lead (Search & Social)
Chartis Interactive
- New York City, NY
- Permanent
- Full-time
- We offer competitive benefits plans
- Retirement savings plans (401K) and vacation programs
- An environment that encourages networking and collaboration across clients and other functions of the businesses
- Active engagement with expert internal team members to improve skill sets and career development
- 100% Remote work environment
- Developing strategies, based on client marketing and business requirements, across digital channels, while making recommendations on how to improve digital marketing initiatives.
- Analyzing the performance of existing digital campaigns (e.g. Paid Search, Facebook, LinkedIn, Bing, etc), optimizing them and scaling them to deliver greater results.
- Leading the creation of online creative with visual design team members
- Working directly with Clients to understand their digital marketing needs and translating those needs into marketing strategies and highly effective campaigns
- Managing client spend across marketing channels
- Actively managing campaigns, across different client ad platforms (e.g. Google Adwords, Bing, LinkedIn, Facebook, etc.)
- Act as the key point of contact with other Client Digital agencies and Media agencies, when applicable, to support and improve campaigns.
- Creation of performance reporting templates and decks, for Client and internal reviews of campaigns.
- Ensure consistent ways of working and utilization of campaign management tools
- Acts as an escalation point between Client and internal leadership to raise concerns regarding campaign needs or risks.
- Meet regularly with clients to provide brand/campaign updates, discuss escalated issues, metrics, recommendations for optimizations, etc.
- Helps define KPI requirements and reporting frameworks
- Supports the growth of Chartis marketing & technology services by identifying and scoping additional opportunities to deliver client value
- Capable of running multiple campaigns across multiple clients.
- Familiarity with dashboard and reporting tools (e.g. Data Studio) and the ability to update existing and create new campaign reporting dashboards when needed.
- Familiarity with data management platforms (CDP’s, DMPs, etc)
- Experience with ABM (Account Based Marketing) for B2B strategies, execution, analysis and measurement. Platforms such as Terminus, 6sense, Demandbase, Leadspace & Triblio.
- Experience: 5-7+ years experience in digital marketing & media planning
- Experience running B2B and B2C campaigns across channels
- Comprehensive knowledge of and hand-ons experience managing the following ad platforms·
- Google Ad Manager
- Bing Ad Manager
- LinkedIn Ad Manager
- Facebook \ Instagram Ad Manager.
- Analytics Platforms:
- Google Analytics
- Adobe Analytics
- Experience using BI/Data Visualization tools such as MS Data Studio