Salesforce Marketing Cloud Expert
Safilo Group
- Padova
- Tempo indeterminato
- Full time
- Be very experienced with all Salesforce Marketing tools
- Work with the rest of marketing team to build and deliver optimal Digital Marketing initiatives, leveraging data, technology and marketing strategy
- Debug campaign automation solutions as well as maintaining and troubleshooting in-flight solutions
- Lead the solution design process with Marketing Cloud including building journeys, writing queries, building data extensions, writing AMPScripts
- Assist both dev team and campaign specialists in the design of marketing automation programs including triggered sends, automation activities, platform configuration, multi-channel integrations, audience segmentation, and other components needed for marketing campaigns
- Support the Marketing Automation Manager in the CRM strategies definition, create and implement customer journeys via Salesforce Marketing Cloud, in line with a multichannel approach
- Design the digital experience orchestrating the user journey among direct marketing, website, SalesReps and Customer Service (based on Salesforce Marketing Cloud best practices)
- Create and monitor customer journeys and define the channel mix based on incremental cost approach
- Share digital marketing best practices - based on Salesforce Marketing Cloud capabilities - with internal marketing teams, both in HQ and local markets (be the Salesforce Marketing Cloud ambassador)
- Identify areas of integration with other business stream such as B2B, Customer Care, Customer Service to optimize the Safilo digital journey
- Manage the digital business needs on the local market and collect the requirements for activating IT department stream
- Share digital marketing best practices - based on Salesforce Marketing Cloud capabilities - with internal marketing teams, both in HQ and local markets (be the Salesforce Marketing Cloud ambassador)
- Support the campaign specialists in the design of marketing automation programs including triggered sends, automation activities, platform configuration, multi-channel integrations, audience segmentation, and other components needed for marketing campaigns
- A degree in Business or Economics, Marketing, Data Science, Statistics, Engineering
- Excellent English written and verbal communication skills (any other language will be a plus), build effective relationships and articulate complex requirements
- 3+ years of experience working with Marketing Cloud platforms
- Ability to work well in a complex and changing environment
- Salesforce Marketing Cloud certification
- Advanced Knowledge/certification of SF Personalization
- Solution design
- SQL
- Data segmentation, optimization, and management
- Scripting and query
- Web analytics
- Agile Project Management
- Basic knowledge in HTML, CSS
- Knowledge in Javascript and Ampscript is a bonus
- Multi-channel subscriber management
- Digital marketing knowledge