Senior Associate Brand Manager
Campbell Soup Company
- Camden, NJ
- $85,900-140,800 per year
- Permanent
- Full-time
- Partnering with Teams: Collaborate closely with brand operations, integrated marketing, and innovation teams to align strategies and ensure successful brand development and activation.
- Brand Strategy: Develop a strategic framework for the brand’s growth plans over a 3-5 year period, ensuring a sufficient pipeline of products and initiatives. Continuously evolve and refine the brand’s foundations to stay relevant and competitive.
- Business Planning: Work closely with the innovation team to create a pipeline of new products and platforms that align with the brand’s strategic direction. Lead cross-functional teams to deliver projects on time and within budget. Communicate project status, issues, and opportunities to the broader organization. Collaborate with the brand operations team to inform monthly integrated business planning.
- Market and Competitor Analysis: Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying trends and opportunities to guide future plans.
- Data Synthesis and Decision-making: Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives.
- Strategic Vision: With a keen eye on industry trends and customer insights, you will develop and executive comprehensive marketing strategies that align with our long-term business goals. Your ability to think strategically will be vital in identifying new opportunities and addressing challenges head on.
- Project Management: Our fast-paced environment demands effective project management skills to oversee multiple marketing projects concurrently. You will play a pivotal role in ensuring projects adhere to aggressive timelines while balancing the longer-term requirements outlined in our marketing plans.
- Team Leadership and Collaboration: You will be proficient at inspiring and influencing cross-functional teams, fostering collaboration, and ensuring a cohesive approach to marketing initiatives. Your collaboration extends to external agency teams, where you will skillfully manage partnerships to deliver outstanding results.
- Results-Driven Performance: Ownership of business results is at the core of this role. You will diligently track key performance indicators, analyze data, and draw actionable insights to optimize marketing strategies. With a growth mindset, you will proactively recommend and implement adjustments to our plans to maximize success.
- Bachelor’s Degree required – MBA strongly preferred.
- 3 years of proven experience in brand management, strategic marketing, and project management. Consumer goods or services experience is required – experience in food is strongly preferred.
- Experience with NFL sponsorships is a big plus!
- Strong communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.
- Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations, and media agency partners.
- Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic everchanging working environment.
- Excellent analytical skills and business/financial acumen.
- Results-oriented mindset with a track record of achieving an exceeding strategic business goals.
- Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment.
- We are thrilled to offer this exciting opportunity to work at our Campbell Soup Company headquarters in the city of Camden, NJ with the vibrant neighboring city of Philadelphia, Pennsylvania. As an integral part of our team, you’ll be joining us at an exciting time as our office undergoes a remarkable 50-million-dollar renovation. This transformation is designed to create a state-of-the-art workspace that fosters collaboration, enhances functionality, and inspires creativity.
- In this dynamic environment, you will have the chance to contribute to our iconic brand’s legacy while experiencing the cutting-edge facilities and amenities that will support your professional growth. We believe that a stimulating and collaborative workspace leads to innovative thinking and outstanding results.
- This position is offered a highly flexible and modern work arrangement, allowing you to achieve a better work-life balance. As part of our commitment to our employees’ well-being and productivity, you will enjoy a hybrid working schedule with two consistent “Remote” working days and three in-office working days per week.