Social Manager, Integrated Marketing (UCAN)
Netflix
- Los Angeles, CA
- Permanent
- Full-time
- Serve as the connective tissue with Integrated marketing to build new social sponsorship and integration opportunities that feel authentic to our channels and Netflix voice.
- Develop bespoke social media packages for potential and locked brand partners, inclusive of production budgets, editorial calendar, distribution strategy, and CTA / product positioning, with consideration for branded content guidelines and restrictions on owned/earned social, target audience, and overall campaign goals.
- Serve as a cross-functional thought partner for Integrated Marketing, Ad Sales, and Marketing Partnerships teams - providing sound creative recommendations to ensure we're delivering social creative for brands and partners that are in line with the editorial quality of our channels.
- Coordinate with all relevant internal and external stakeholders to share social insights and data reporting by campaign for future learnings and improvement areas.
- Work with the Integrated Marketing team to understand the full spectrum of their priorities and initiatives, and cascade that information back to global/regional social teams for better upstream alignment.
- Knowledge of what works across various social platforms and experience in multi-channel distribution efforts.
- Integrated marketing and brand partnership experience, specifically related to digital and social-forward branded content campaigns.
- Extensive knowledge of paid/branded content placement on social including platform tools (Meta handshake), guidelines for FTC disclosures, and monetization rules and restrictions.
- Entrepreneurial spirit and highly collaborative - loves working with others, isn't afraid to lead or follow.
- Excellent written and verbal communication skills.
- Experience working on broad, multiple-platform brand campaigns and delivering nuanced, insight-based social strategies.
- Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.
- Able to build strong relationships and work across many internal cross-functional teams.
- High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
- Respect, understanding, and enthusiasm for Netflix culture.