Associate Director, Sponsorship Strategy
Octagon
- Stamford, CT
- $70,000-85,000 per year
- Permanent
- Full-time
- Be a key contributor to multiple client initiatives that involve data-driven sponsorship and marketing recommendations:
- Assess the effectiveness of current partnerships
- Develop criteria to select new partners
- Measure the impact of partnerships
- Create innovative ways to bring sponsorships to market
- Collect data on competitors and the market, and present relevant insights as actionable strategies for brands or properties.
- Go deep on understanding our clients' business and marketing needs to deliver confident recommendations that engage and inspire.
- 5-7 years of proven experience
- Deep understanding of the sports marketing landscape
- Experience with brand positioning, audience research and insight development, campaign platform and message development, digital and channel strategies, building customer journeys and campaign ecosystem
- Excellent verbal and written communication skills, with an ability to convey complex ideas in a straightforward way
- Experience constructing comprehensive measurement programs, primary research experience a plus
- Strong problem-solving and critical thinking abilities
- Comfort driving and executing several initiatives simultaneously
- Experience directing and mentoring team members
- A highly-motivated self-starter who is intellectually curious
- Strong PowerPoint and Excel proficiency, data visualization experience
- Flexibility and willingness to travel domestically and work weekends or holidays as needed. Anticipated travel level: Low (0-15%)
- Unlimited PTO policy - we understand you need time for play!
- Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too!
- Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status
- Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)
- Pretax Transportation/Commuter Benefits and Parent Travel Program
- Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA) and more
- Discount portal for everyday goods and services
- Employee Resource Groups and inclusive diversity programming and initiatives
- Personal Development programs