Social Media Content Specialist
NBCUniversal
- Miami, FL
- Permanent
- Full-time
- NBCUniversal is looking for an experienced social media specialist who is a driven critical thinker with excellent verbal and written communication skills, has project planning abilities, is team-oriented, and has the ability to adapt and respond well to change.
- Have a deep passion for social content, a keen eye for visual storytelling and a thorough understanding of social media trends and strategies.
- Execute social media strategies that align with company's brand identity and objectives, elevating our brand by keeping our community informed, driving audience engagement, video growth, and revenue.
- Track, evaluate and interpret weekly and monthly performance analytics to refine social strategies and optimize engagement.
- Strategically promote content from our programming in a timely manner across social platforms, including Instagram, X, Facebook, TikTok.
- Create, curate, and publish social posts while following established editorial guidelines.
- Closely monitor social media trends, hashtags, and conversations to identify opportunities for content creation and real-time engagement.
- Craft compelling, creative, and catchy social copy, in Spanish, that complements visual content and resonates with target audiences.
- Responsible for community management, including interacting with fans and followers by replying to comments and messages to strengthen brand loyalty and promote brand advocacy.
- Collaborate across multiple departments, including marketing, PR, talent, and other internal teams to enhance the reach and impact of our social media initiatives and campaigns.
- Partner with external partners to enhance brand visibility and awareness
- Stay up-to-date with industry trends, emerging social media platforms, and best practices to continuously innovate and improve our social media presence.
- Create and manage a social calendar that aligns with digital editorial, linear shows, and company initiatives.
- Must communicate effectively with the production teams to coordinate and execute deadlines and promotional efforts.
- Ensure social accounts are updated with the latest show content while leveraging platform features, including highlights, pinned posts, collaborations, link in bio, and more.
- Responsible for completing any other tasks as assigned by supervisor.
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field (or equivalent work experience).
- Must be fully fluent in English and Spanish (verbal and written).
- Minimum 2 years of experience in social media management.
- Strong understanding of various social media platforms, their features, algorithms, and audience behaviors.
- Proficiency in using social media management and analytics tools (e.g., Facebook insights, SocialFow, Shareablee, Google Analytics, Later).
- Must be available to work all shifts, including early mornings, evenings, holidays, weekends, late breaking news, and hurricane emergencies.
- Ability to work in a fast-paced, dynamic environment and adapt to evolving trends and technologies.
- Ability to work with minimal supervision, under stressful situations and multi-task to meet tight deadlines.
- Excellent organizational skills, attention to detail, and ability to manage multiple projects and priorities.
- Ability to effectively use strong analytical and problem-solving skills.
- Should be curious and eager to develop and test new ideas.
- Strong interpersonal and communication skills to collaborate effectively with cross-functional teams, talent, and external partners.
- This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
- Must be willing to work in Miami, Florida.
- Must be willing to submit to a background investigation.
- Must have unrestricted work authorization to work in the United States.
- Must be 18 years or older.