Director of Product Management, Retail Media - Activation
Epsilon
- Western Springs, IL
- Permanent
- Full-time
- You will be responsible for leveraging product-led growth (PLG) principles to create product experiences that help our customers understand the value of retail media, create sustained habits of product usage, and ultimately drive conversion and expanded usage of the product.
- You will work closely with Engineering, Design, Product Marketing, Product Verticals, Pre-sales, and Product leadership to ensure the defined growth, product outcomes, and customer satisfaction goals are met.
- Own strategy for activating new users within the self-service platform with lots of use cases serving multiple personas (advertiser, internal, retailer, agency)
- Talk to users on a weekly basis, learning about their needs and pain points.
- Own the discovery and delivery of your product initiatives.
- Stay up to date on PLG best practices and methods.
- Drive product delivery with agility, well-written documentation, and clear communications.
- Partner with the Product Verticals team to identify the most impactful opportunities for improvement, prioritize product initiatives, and define success.
- Collaborate on data-informed experiments to validate your team's hypotheses.
- Partner with the Product Verticals team to marry quantitative and qualitative insights to glean important product insights from the market, customers, and competitors.
- Experience with AdTech and ad-serving technology such as Google Ad Manager
- Understanding the key principles of Search Advertising and keyword management
- Experience in working with best practice UI/UX design
- Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
- Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
- DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
- CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility