Content Manager
Kaplan Early Learning Company
- Winston-Salem, NC
- Permanent
- Full-time
- Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts).
- Interviewing internal subject matter experts for content.
- Company email marketing efforts, including newsletters, automated workflows, and so on.
- Ownership of all analytics and reporting for content marketing efforts.
- Search engine optimization (SEO) efforts for website and content.
- Social media for community engagement and long-term content promotion.
- Premium content production, including ebooks, webinars, etc.
- Creating landing pages and other lead generation assets.
- General website updates and enhancements, e.g. new pages and calls-to-action placement.
- Professional development and continued education in relevant areas (e.g., HubSpot certifications).
- Impeccable writing and editorial skills, with an outstanding command of the English language.
- An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
- Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
- Clear articulation of the business goal behind the creation of a piece (or series) of content.
- Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
- Familiarity with principles of marketing.
- Incredible people skills.
- Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
- Able to screen out sales pitches and look for the relevant brand and customer story.
- Paid Time Off
- Paid maternity / paternity leave supplemental program
- Medical, Dental, Vision Insurance
- Matching 401(k) Plan plus a suite of financial educational services to include consultations with licensed representatives
- Short-term disability and long-term disability income replacement programs
- Aflac Insurance
- Pet Insurance
- Educational Tuition Assistance
- Child Care Discounts
- Kaplan Store Discounts
- Verizon & AT&T Discounts
- YMCA Discount
- LifeMart Discount Shopping Website
- Employee Referral Bonus