Digital Marketing Specialist

CareerBuddy

Lagos, Lagos State
Permanent
Full-time

26 days ago

Job Description:Edubuddy Global specialises in providing personalised guidance to students aiming for esteemed global institutions. Their experienced counsellors streamline the study abroad process, helping you choose and enrol in your preferred college or university worldwide. They are seeking to hire a Digital Marketing Specialist who will collaborate closely with sales & design departments and student advisors to improve on their digital marketing strategies.About the roleThe Digital Marketing Specialist will address the need for a comprehensive digital marketing strategy that aligns with organizational objectives, this would then enhance brand visibility, and drive customer engagement and conversion.A typical day in the lifeWill involve reviewing schedules, managing emails, planning and executing digital marketing campaigns across multiple channels, creating engaging content, analyzing campaign performance metrics, managing social media accounts, and collaborating with cross-functional teams.Your Key Responsibilities

Campaign Responsibility: You will plan and execute digital marketing campaigns across multiple channels.
Content Responsibility: You will create compelling content for digital platforms.
Performance Metric Responsibility: You will monitor and analyze campaign performance metrics.
SEO Responsibility: You will implement search engine optimization (SEO) strategies.
Social media Responsibility: You will manage social media accounts and email marketing campaigns.
Collaboration Responsibility: You will collaborate with cross-functional teams.
Industry Responsibility: You will stay updated on industry trends and innovations.

Your Key milestones

3 Months:

-Gain comprehensive knowledge of company products/services and industry landscape.-Evaluate current digital marketing initiatives.-Foster collaboration with teams.-Define clear goals and strategies.-Enhance content creation and optimization.

6 Months:

-Improve campaign performance metrics.-Increase audience growth and engagement.-Elevate content quality and effectiveness.-Enhance lead generation and conversion.-Optimize ROI and budget management.-Pursue continuous learning and growth opportunities.

9 Months:

-Continuously refine and optimize digital marketing strategies.-Adapt to changing market dynamics and consumer behavior.-Strengthen collaboration and teamwork skills.-Address challenges and implement innovative solutions.What your CV should highlight

Proficiency in digital marketing tools and platforms.
Strong written and verbal communication skills.
Analytical and problem-solving skills.
Creativity and design skills.
Time management and organizational skills.
Adaptability and collaboration skills.
Continuous learning mindset.

portance:The Digital Marketing Specialist plays a crucial role in defining and executing digital marketing strategies that drive brand awareness, engagement, and conversion. They are instrumental in leveraging digital channels to reach target audiences, enhance brand visibility, and achieve organizational goals. By analyzing market trends and consumer behavior, they help optimize campaigns for maximum impact and ROI.Benefits:Enhanced brand visibility and recognition.Increased customer engagement and loyalty.Improved lead generation and conversion rates.Greater reach and impact through digital channels.Data-driven decision-making for more effective campaigns.Alignment of marketing efforts with overall business objectives.Competitive advantage in the digital landscape.Challenges:Keeping up with rapidly evolving digital trends and technologies.Managing and analyzing large volumes of data from various sources.Balancing creativity with data-driven insights.Ensuring consistent messaging and branding across channels.Adapting to changes in consumer behavior and market dynamics.Managing and optimizing budgets for maximum ROI.Staying ahead of competitors in a highly competitive digital market.

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