Event Marketing Manager I
Leaf Home
- Hauppauge, NY
- Permanent
- Full-time
- Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow up.
- Identify, schedule, and plan event calendar for team of Event Marketers in assigned territory.
- Responsible for budgeting and staffing for identified local events.
- Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads.
- Assist in distributing event marketing material and equipment set up and tear down.
- Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market.
- Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs.
- Assist in development of timelines, organizational plans, and internal communications for cohesiveness and transparency in local market.
- Track and report event metrics to evaluate performance and ROI of events
- Responsible for exceeding sales lead quotas based upon established KPIs.
- Ability to work evenings and/or weekends and pre-scheduled events.
- Travel within the assigned territory as needed.
- Performs other duties as assigned by supervisor.
- Bachelor's degree preferred, or equivalent combination of education, training, and experience.
- Experience within event marketing or a related field.
- Experience in lead generation and/or experiential marketing.
- Experience with limited/single market budgeting and planning in multiple markets.
- Some knowledge of current best practices and new strategies for event marketing.
- Some experience recruiting, onboarding, and training marketing and show staff.
- Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”
- Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality.
- Hold oneself accountable and responsible while being self-driven in accomplishing goals.
- Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
- Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
- Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
- Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
- Must hold a valid driver’s license.
- Must have reliable transportation to/from job site to perform job duties.
- Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
- Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
- Management position in Direct-to-Consumer marketing.
- Experience in home improvement event marketing
- 25%-50% domestic travel required.
- Additional hours may be required (exempt positions).
- Normal Office Environment and field office/manufacturing/construction environment.
- Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
- Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.