EverCommerce - Digital Marketing Manager, Payments, Remote (US/CAN)
EverCommerce
- Denver, CO
- $80,000-100,000 per year
- Permanent
- Full-time
- Regularly monitor overall performance trends to identify shifts in channel performance. Tee up optimization opportunities to central services including conversion rate optimization opportunities (design, CTA, copy testing), shift in ad spend strategy, audience targeting / messaging, and SEO/content opportunities.
- Create a holistic digital marketing strategy with key benchmarks for acquisition and retention.
- Support digital channel experts by regularly providing business context including audience, product, industry, and competitor knowledge to drive digital strategy conversations for improved targeting and messaging.
- Research and evaluate new paid channel opportunities including directories, affiliates, associations, and more.
- Drive sales enablement projects and conversations to improve mid and bottom-of-funnel CVRs
- Project manage small, cross-functional digital campaigns. Examples include new webpage development, new landing page test, new email nurture series
- Manage an overall digital marketing budget using core KPI’s in collaboration with our internal digital team and other stakeholders.
- Bring brainstorms, and fresh ideas to the team to consistently be thinking about new ways we can connect with our audience and drive leads, subscriptions, and activations.
- Design and deliver high-quality performance presentations for Leadership
- Serve as an account manager for internal marketing teams to collaborate with central functional team members
- 3+ years of global marketing experience, preferably in Account Management
- Experience leveraging data to drive holistic, full-funnel digital marketing strategies across both paid and organic digital channels.
- Excellent understanding of digital marketing KPIs and data analysis skills
- Know Google Analytics like the back of your hand
- Exceptional presentation and PowerPoint building skills
- Proven ability to successfully communicate across all levels of an organization both face-to-face and remotely
- Previous experience with integrated payment solutions and/or payment processing is preferred, but not required
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k or RRSP with company match
- Annual wellness stipend
- Flexible and generous paid time off
- Employee Stock Purchase Program