Retention Marketing Specialist
Vista Outdoor
- Bozeman, MT
- Permanent
- Full-time
- Drive the key elements and growth of the email & SMS marketing programs, including strategy execution, testing, scheduling, and reporting on channel performance.
- Collaborate with the marketing, design and ecommerce teams to write creative briefs, review, and send all email campaigns within respective brands.
- Launch growth tactics and campaign per strategy that drives lifetime value, repeat purchase, and new customer growth through digital campaign touch points.
- Establish digital journeys that drive lead conversion and repeat purchase through timely and relevant automated communications.
- Build, test and launch DTC promotions per promotional calendar.
- Utilize key customer segments to drive personalized messaging, product recommendations, and timely communication.
- Own and communicate all email channel metrics, including open rate, CTR, engagement by content type, and revenue contribution.
- Collaborate with Marketing Managers on product launches, seasonal collections, and key campaigns to launch best-in-class, industry-leading digital campaigns.
- Bachelor’s degree in marketing, Business Administration, or a related area of study.
- Strong preference for candidates with Salesforce Marketing Cloud experience.
- Strong Microsoft Excel skills
- Understanding of marketing funnels and how they drive strategy.
- Self-starter with natural curiosity to seek out solutions.
- Ability to work with a fast-moving and always-learning team.
- Understand the big picture on ecommerce contribution to the brand.