Associate Director, Analytics
Zenith Media
- New York City, NY
- $140,500-150,000 per year
- Permanent
- Full-time
- B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
- 6+ years of experience working in an Analytics capacity
- Agency experience is a must, as is knowledge of Marketing/Advertising industries
- Prior experience working on Retail clients is a nice-to-have, but not required
- 3+ years in a managerial or supervisory role
- Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
- Must be able to effectively work collaboratively with a team as well as independently
- Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients
- Responsive to ad-hoc requests, using all available resources to provide clear and meaningful insights and recommendations
- Understanding of a broad range of online advertising media channels (OLV, CTV, Display, Search, Social, Programmatic) is a must, and experience in offline media (TV, Out-of-home, Print) is highly preferred
- Ability to develop and execute on Analytics frameworks such as learning agendas, measurement plans, test & learn roadmaps, and ability to steer complex analytics projects
- Extensive experience in pulling and aggregating campaign reporting data, including: Google Analytics/Adobe Analytics, CM360, DV360, GA4, Social (in-platform for partners like Facebook, Pinterest, Twitter, etc), Search Ads, Google Ads, site-served data
- Experience with ad verification tools such as IAS & Moat
- Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets
- Understanding of advanced models such as linear regressions, multi-touch attribution modeling, MMM, and cross-device measurement (including their strengths, limitations, and how to read/action on their outputs)
- Ability to mine data, extract key learnings, collaborate with Investment and Strategy on key insights, and clearly present recommended actions and implications
- Ability to act in a consultative role, evaluating and providing an informed point-of-view on new KPIs, data sets, and measurement partners
- Partner with activation teams to provide comprehensive analyses that will inform future media decisions on budgets, partners, strategies, and vendors
- Knowledgeable and passionate about consumer behavior, media and technology trends, and the future of media, plus experience and interest in relevant client categories