Salesforce Marketing Cloud HTML Engineer (remote)
Experian
- Costa Mesa, CA
- $93,065-161,312 per year
- Permanent
- Full-time
- Apply coding standards and content guidelines consistent with policies defined by the organization/team.
- Create and edit campaign assets including Emails, Email templates, CloudPages and Content Blocks.
- Utilize best practices in email development, email compliance regulations, and accessibility.
- Set up, test, and launch complex email campaigns with dynamic content.
- Perform Quality Assurance (QA) and coordinate User Acceptance Testing (UAT) prior to campaign go-live.
- Ensure identical rendering across browsers, ESPs, and devices.
- Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution.
- Troubleshoot HTML, CSS, and other performance issues.
- Recommend opportunities to optimize email creative and campaigns based on results of executed emails (e.g., open rates, click-thru rates) and email marketing best practices.
- 3+ years of email development in Salesforce Marketing Cloud.
- 5+ years of overall creative development.
- Hands-on experience with development and deployment of cloud pages.
- Advance knowledge and understanding of HTML/CSS/AMPScript and SSJS or JS.
- Proficient in responsive cross-platform and cross-browser (email/web) development.
- Knowledge of how to use and implement version control for projects (e.g. GitHub).
- Know email and web development best practices.
- Develop dynamically driven content using AMPScript to support personalization needs.
- Web development work experience is a plus.
- Salesforce Marketing Cloud's Email Specialist Certification is a plus.
- Working knowledge of SQL and JavaScript is a plus.
- Familiarity with email marketing and marketing automation technology.