Student Engagement Manager, Marketing and Communications
Vanderbilt University
- Nashville, TN
- Permanent
- Full-time
- Responsible for creating, implementing, and measuring the success of a strategic marketing, communications, and PR program that enhances the image and position of Vanderbilt Campus Dining. Provide counsel to leadership team and Campus Dining on marketing, communications and public relations.
- Responsible for the achievement of marketing/communications/public relations mission, goals, and financial objectives.
- Develop and implement evaluation systems to ensure the University Dining program is meeting set goals and objectives.
- Develop and maintain strong relationships with on campus constituents and campus organization leaders.
- Assist in maintaining the dining website and all social media platforms on a daily basis to ensure accurate and timely information of all marketing programs, menus, hours, photos of events, news, etc.
- Coordinate and oversee social media activity to communicate with customers and monitor trends.
- Conduct relevant market research, emphasis on social media trends.
- Manage the appearance of all the Campus Dining's online and social media platforms, in addition to print media and signage.
- Coordinate photography and video footage to support Campus Dining's marketing efforts.
- Coordinate campus media interest for Campus Dining.
- Partner with vendors and suppliers to host in-person tasting and other events.
- Serve as the primary point of contact for external groups to host special pop-up dining events, educational events, or other special events that help promote Campus Dining.
- Partner with the Campus Dining staff and key team members to develop and maintain a strategic perspective based on student needs and satisfaction.
- Work with operations to coordinate and organize special events at each location.
- Provides and facilitates internal communications between all managers to maximize the awareness and utilization of all marketing tools and support available.
- Coordinate, design, and develop advertising and POS collateral.
- Identify and advise on product and marketing improvements and enhancements including branding.
- Develop and coordinate means to seek regular input from student, faculty, and staff regarding the quality of programs and services.
- Implements student surveys, communicate results to Leadership Team, and work with managers to design detailed action plans to achieve the best results
- Train and manage student interns and ambassadors to further connect with the students at Vanderbilt and assist with tasks of the Marketing Department.
- Represent Campus Dining at student visit events, campus tours, and in-person tabling events.
- Drive the process of Voluntary Meal Plan growth initiatives and measure results against stated goals and prior year history.
- Develop and conduct public presentations to students and other campus constituencies as necessary.
- Respond to student and parent inquiries regarding Vanderbilt's dining program as needed.
- Promote student employment program; develop strategies to recruit and retain student employees, and partner with Student Employment team to foster a greater sense of belonging and connection for Campus Dining student employees.
- Working and growing together as a community of communities... we are One Vanderbilt.
- Providing a work environment where every staff and faculty member can be their authentic and best self, while providing the resources and opportunities to learn and grow.
- Encouraging development, collaboration, and partnership both internally and externally while fostering the value that every member of the Vanderbilt community can lead and grow regardless of title or position.