Senior Media Planner (Cox Media)
Cox Enterprises
- Atlanta, GA
- $70,700-106,100 per year
- Permanent
- Full-time
- Based on client budgets and KPIs (Key Performance Indicators), utilize tools to determine the inventory availability and create best in class media across products for best results.
- Provide requested information as well as bring ideas and suggestions for enhancing media plan, expanding targeting and new opportunities
- Work to secure additional inventory opportunities through PG or PMP opportunities for customized and tailored solutions
- Input media plans into Digital Order Management System for campaign execution and work alongside Campaign Traffickers to support foll end to end order execution
- Manage campaign assets to ensure accurate execution of digital campaigns.
- Understanding and collecting creative and technical specifications and requirements of vendor partners. Assisting with the execution and compliance standards of co-op for digital campaigns.
- Execute fulfillment of campaign renewals, modifications, and creative changes for existing clients.
- Creates strategies and media plan for Cox Media most sophisticated clients with complex media plans across multiple products, solutions and KPIs.
- Responsible for identifying best performing media by platforms, inventory and client industries to create best practices and strategies
- Work closely with the analytics team to ensure campaigns are configured for the accurate and effective collection of data tracking and reporting.
- Provides campaign execution expertise and troubleshoot assistance as requested to ensure stakeholder needs are met.
- Contributes ideas and innovations to improve existing systems, work processes and procedures.
- Works with peers, boundary partners and management to identify and resolve administrative, process and procedural issues impacting overall onboarding effectiveness.
- Review digital campaign submissions for accuracy and compliance with Cox Media methods and procedures.
- Become an expert in Cox Media’s internal ad trafficking, creative management, proposal creation and client management tools and processes to reduce errors and create efficiencies.
- Ensure compliance with internal and vendor SLAs for timely execution of campaign onboarding.
- Identify reoccurring issues and suggest improvements to processes and tools.
- Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts and sharing knowledge to team members.
- Act as subject matter expert of Cox Media’s digital media portfolio and invest in continued education on internal processes and compliance standards.
- Serve as the liaison between DSPs, offshore resources, and the internal teams.
- Collaborate with the sales team to identify opportunities for accurate execution of digital fulfillment processes and campaign support.
- Manage communications with internal and external stakeholders as it relates to campaign activation.
- High School diploma/GED with 4 years of experience in a related field such as Marketing, Sales, Sales Operations
- 4 or more years of experience preferred in Digital Marketing
- Strong organizational skills and attention to detail.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office suite and CRM software.
- Ability to multitask, prioritize, and work in a fast-paced environment.
- Ability to reason, troubleshoot and problem solve
- Knowledge of cable advertising trends and industry dynamics is a plus.
- BA/BS degree in related discipline Marketing, Business Administration
- 3 or more years of experience as a media buyer or planner, performing advertising agency work, working in a marketing or public relations role, or some combination of these
- Product specific experience in programmatic, search and or social media fulfillment and execution