Product Specialist
Gardenia Bakeries (Phils.), Inc.
- Baguio, Benguet
- Permanent
- Full-time
- Bachelor's degree in Marketing Management, Communications or related field.
- With solid experience in brand management, product marketing, preferably in branded consumer goods
- Exceptional storytelling and content creation skills, with a keen eye for detail and ability to communicate complex concepts in a clear and compelling manner.
- Proven track record of driving results and achieving key performance indicators, with a focus on continuous improvement and innovation.
- Genuine passion for brand building and product innovation, with a strong understanding of consumer behavior and market dynamics.
- Amenable to work in any of the following areas as advised by the Senior Marketing Manager; Baguio Province, Cebu, and Cagayan De Oro.
- Brand Strategy Development: Develop comprehensive brand strategies aligned with company objectives, target audience insights, and market trends.
- Product Positioning and Messaging: Craft compelling product positioning and messaging that effectively communicates the value proposition and unique selling points of our products.
- Marketing Campaign Management: Plan, execute, and optimize integrated marketing campaigns across various channels to increase brand visibility and product adoption.
- Content Creation: Generate engaging and relevant content for various marketing collateral, including website copy, blog posts, social media posts, and email newsletters.
- Market Research and Analysis: Conduct market research and competitive analysis to identify market trends, consumer preferences, and opportunities for innovation.
- Cross-functional Collaboration: Collaborate closely with cross-functional teams, including product development, sales, and marketing, to ensure alignment and cohesion in brand and product messaging.
- Brand Monitoring and Analysis: Monitor brand performance metrics and analyze campaign effectiveness to identify areas for improvement and optimization.
- Competitive Compensation and Benefits
- Flexible work arrangement
- Opportunities for growth and development
- Multinational company with proven track record in business
- Diverse working culture
- Complete Govt Benefits
- Guaranteed 13th Month Pay
- Performance Bonus and Pay Raise
- Productivity Incentive
- HMO and Accident Insurance
- Free of charge bread per regular working day
- Free Vitamins per month
- Allowance (Meal, Overtime Meal, Medicine, Rice)
- Shuttle Service (Alabang, San Pedro, Binan, Santa Rosa, Cabuyao, Calamba)
- Equipment provided by the company
- Additional paid leave
- Paid trainings and overtime
- Perfect Attendance and Service Recognition Award
- Discount on selected products of Gardenia