1.Develops products of principal by identifying potential market, conducting market research for diverse portfolios, generating product requirements and qualifications, communications to principals, determining specifications, production timetable, pricing. and time-integrated plan for product introduction and other marketing strategies.2. Determines customer's need and desires through various collaboration activities with the customer, business development managers and engineers.3. Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements.4. Assesses market competition by comparing the company's product to competitors' products.5. Provides source data for product line communications by defining product marketing communication objectives.