E-Commerce Marketing Executive
Love, Bonito
- Manila City, Metro Manila
- Permanent
- Full-time
- A passion for marketing and storytelling with a strong consumer instinct
- Ability to think strategically in a customer-centric, user-driven way
- Both creative yet analytical abilities
- A passion and genuine interest in our brand and mission - fashion and our community of women
- Extreme ownership as well as a mission-first and performance-driven mentality
- Ability to problem-solve and think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
- Ability to communicate effectively and impactfully with both internal and external stakeholders
- Ability to build strong relationships with stakeholders across all functions and levels
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together; Growth Mindset!
- Coordination of website content management along with Creative teams
- Roll out global changes across all websites with operational excellence and consistency
- Responsible for tracking, reporting and analysis of homepage, landing page and creative tests as well as the shopping funnel to optimise online marketing and site merchandising efforts ; knowledge on product recommendation tool is an advantage
- Collect and translate marketing , inventory & sales data into actionable insights from a holistic perspective and identify the opportunities for optimization
- Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Support in the roll-out new tools on brand website to improve customer experience on site (e.g. Product Reviews)
- Work with onsite-merchandising team to gather insights and optimise product pages
- Work with Product team to support AB testing, identify performance, measure and roll out new features
- 1-2 years of relevant work experience in marketing or communications with an omnichannel or direct-to-consumer marketing or e-commerce marketing role
- Proficient with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation
- Solid hands-on experience on how to plan and end-to-end marketing rollout for new campaigns
- Proficient in basic copywriting
- Proficient in Microsoft Office and Google Suite – Slides, Sheets, Docs
- Able to make data-informed decisions for a marketing plan, comfortable with reading data and turning insights into operational, effective and impactful campaign execution
- Familiar and fluent with digital marketing analytics – Google Analytics
- Familiar and comfortable working with e-commerce backend / digital touchpoints – website, 3rd party page tools
- Relevant degree from top university in business, economics or other relevant fields
- Work from anywhere*!
- Hybrid work and adjustable hours - as long as present during our core working hours
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement, Mental wellness support)
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
- Dedicated leadership training for those of managerial responsibilities
- Friday pm off for learning
- Generous staff discount off LB products
- Corporate partnerships with a variety of companies
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
- Internal Referral programme