Trade Marketing Officer
Gainstrong Manpower Inc.
- Taguig City, Metro Manila
- Permanent
- Full-time
- Establish channel strategies along with companys directions.
- Prepare trade promotional plan in designated channels with critical customers.
- Coordinate media placements, public relation programs, host events, and participate in all community events.
- Check and analyze competitor activities or promotion.
- Head responsibility to manage and monitor Trade Marketing Investments (merchandising collaterals, DA, Gondola) as well as initiate execution.
- Interact with Sales regarding deadlines / lead time required for promotions, pack / price changes, new products, etc in order to ensure effective implementation.
- Spearhead program and activity implementation aligned with sales direction.
- To ascertain new product launches, distribution tracking, secondary displays, planograms and etc.
- Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in his/her area, documenting such activities for analysis, reporting and future referencing purposes.
- Keep track, analyses and evaluate accounts' profitability. Identify customers who do not meet the company's guidelines and recommend action to improve level of requirement.
- Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company' objectives.
- Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
- Consolidate internal price control program for all products, implementing and administering pricing alignment.
- Ensure all accounts to comply with the merchandising standards.
- Bachelors Degree preferably Marketing
- Minimum of 2 years experience in a similar role, preferably with category experience in FMCG Market
- Proficiency in Microsoft Office - Excel, Word, Power Point
- Good presentation skills
- Exceptional organizational, interpersonal and communication skills
- Analytical Skills
- Ability to manage people effectively
- Team Player