Job Description About the client: MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia. The Insurance team is dedicated to empowering consumers in Asia by delivering a seamless and user-friendly digital platform. Our goal is to enable individuals to confidently and independently select the insurance coverage that suits their needs, ensuring they receive the protection they deserve. We focus on making our approach to customers relevant, actionable, and rewarding, creating a trusted space where individuals can make informed decisions about their insurance. Join our team and contribute to making insurance accessible and beneficial for all, while engaging in dynamic and rewarding challenges everyday. About the Job: We are looking for a passionate content writer who can develop compelling content (long-form articles, social media, emails) around personal finance and insurance products. Interest in personal finance and insurance products is essential, as is a strong background in creating SEO-driven articles. The Content Writer will be responsible for: . Creating personal finance (Insurance) category long-form content focused on helping our readers optimize their spending across different insurance needs. . Create short-form content for social media, eDMs, SEM etc that helps drive traffic to our website . Optimize existing content by collaborating with in-house SEO Specialist through SEO Audits, and monthly content planning (based on Keyword SVs) Requirements . Bachelor's degree in English, Journalism, Public Relations or related communications field. . 3+ years of editorial experience focused on long-form content (blog articles, campaign landing pages and other website content) . 1+ years of experience in personal finance category writing, insurance preferably . Outstanding command of the English language and passion for saving money. . The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it. Passion for authentic, relevant, quality, and easy-to-understand content that will provide valuable insights to our readers. . Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience. . Working knowledge of web analytics tools (Google Analytics) is a plus . Working knowledge of SEO and how it affects content marketing . Working knowledge of HubSpot . Excellent verbal communication and interpersonal skills Good to have: . Patient, empathetic, and customer-obsessed: We're happy only when our customers are happy. . A relentless sense of responsibility and ownership in problem-solving. . The ability to adapt quickly to the fast-paced start-up environment, to process new information on the go and translate that into customer-friendly language. . Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption. . Incredible people skills. . A team player who can work well under pressure in a fast-paced environment. . Positive attitude and ability to work with suggestions and feedback from multiple parties. Benefits WHAT WE OFFER: Great Place to Work-Certified Company Premium HMO Holistic employee experience Work-from-home and hybrid work setup Rewards and incentives Monthly engagement activities Career advancement opportunities Paid referral program