Head for Corporate & Marketing Communications
EastWest Bank
- Taguig City, Metro Manila
- Permanent
- Full-time
- Help align messaging with identified channels or programs
- Ensure content alignment for total brand campaign across all media channels
- Manage Key Opinion Leaders (KOLs) and monitor their influence on customer acquisition and retention
- Assist in executing brand and PR campaign plans, and project manage external communications content development
- Co-lead customer-facing events such as product launches and activations, and assist in PR crisis management protocol execution when necessary
- Holder of Bachelor's Degree in Communication or any related field
- At least 5 years of experience in communication, agency, media or PR, as well as a proven track record in developing campaigns, crafting messaging in a high-tech, fast moving or highly-regulated industry
- Extensive experience in handling agencies and clients and managing those relationships
- Experience in digital and social media, media relations, public relations experience, and PR crisis handling will be an advantage
- Strong branding development and management experience (shaping brand footprint, brand essence, brand guidelines)
- Career development and training opportunities
- Competitive salary package and benefits
- Performance-based incentives and recognition programs to reward high-performing individuals
- Opportunity to work with industry experts and be mentored by them
- Defined career progression paths to guide you in your professional growth