Customer Marketing Manager
Labcorp
- Bangalore, Karnataka
- Permanent
- Full-time
- Lead and deliver brand experience, voice, and visuals across all marketing channels
- Collaborate with Product & Segment Marketing to understand business goals and strategies, market sizing and product positioning
- Proven results with marketing program strategy, planning, development, and implementation through omni-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)
- Create and execute campaign plans that bring audience-focused spotlight across enterprise
- Work with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand strategy and demand generation needs of our global business
- In depth knowledge of account-based marketing (ABM) and Customer Experience (CX)
- In depth knowledge of paid advertising across programmatic and third party ad placements.
- Experience in developing positioning and messaging to support new products launch and portfolios to market that serve multiple use cases and personas
- Ability to manage third party vendors or in-house creative teams to deliver messaging and content at the portfolio and product level through datasheets, white papers, blog posts, web content, etc.
- Manage campaign and annual marketing plan calendar & timelines•Lead tactic sequencing and prioritization, project management
- Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
- Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities
- Lead recurring meeting cadence with Product & Segment Marketing to align on focus area’s campaign and annual marketing strategy, timelines, address roadblocks
- Work across organizational structures gracefully, including marketing team, sales and operations to guide decision making
- Apply journey-development strategies in partnership with Growth & Insights and Product & Segment teams to target the right message to the right person at the right timeMetrics & Targeting
- Understand customer and market insights, personas and apply within campaign strategies
- Partner with Product & Segment Marketing to define target audience and segmentation refinement
- Define campaign metrics and analyze performance to monitor and optimize channel and tactical execution
- Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns
- 8+ years B2B Marketing experience mandatory within healthcare / life science industry.
- Experience in biopharmaceutical segment is desired Bachelor’s degree in Science.MBA in Marketing is desirable
- Specific expertise in marketing life science services highly desirable
- Strong understanding of the digital marketing technology landscape and best practices desirable
- Working knowledge of marketing automation platforms and CRMs (ie. Salesforce, Eloqua)
- Experienced in project management skillsets
- Meticulous attention to detail and effective storytelling•Strong communication, copywriting and editing skills needed