GroupM Nexus | Manager - Reservation Buying Bangalore, India
GroupM
- Bangalore, Karnataka
- Permanent
- Full-time
- You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India
- Opportunity to work as Activation Specialist on some of the big categories and top advertisers in the region and extend your learning opportunities
- Understanding of GMS cross functioning teams, & their roles and responsibilities
- You would have complete knowledge of relevant categories
- Involve in creation and execution of plans for aligned business and clients' day to day requirements
- Updates/ revisions/ reviews as per aligned frequency with your team before the delivery
- Creating integrated media plans
- Learn the Digital Reservation Buys planning & execution process
- Start building relationships with the key decision makers within the current pipeline
- Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned
- Provide integrated media planning solution for new campaigns
- Ensure timely reporting of media deliverables and reports
- Responsible for GMS compliance adherence on the aligned GMS process
- Master the art of optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume
- Demonstrate good understanding of clients' business and challenges and ability to apply the knowledge in the formulation of campaign and recommend solutions in collaboration with the publishers
- Build a good relationship with internal and external stakeholders, and partners
- Ability to start leading long term & short-term media planning for the client
- Ensure Plan QC & process optimization right through the year with a tracker
- Become a Multi-channel / integrated plan champion within your team
- Ensure 100% Reviews are done with Activation Specialist lead as per aligned SOP
- Achieve 100% GMS process compliance adherence across aligned business
- Ensure your contribution to GMS tool creation/ enhancement to achieve further efficiency compared to the previous annual efficiency benchmark
- Lead a team of planners by supervising and mentoring them to raise the quality of deliverables
- Been the source of what's new and emerging in media & technology to deliver new and innovative Client solutions
- Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
- Following are the responsibilities of the GMS Activation Specialists and the varying degree of complexity is subject to individual job level:
- Plan and manage execution, Optimization and reporting all display advertising campaigns
- Co-ordinate with internal and external stakeholders
- Interact with client/Agency for briefs, approvals and feedbacks
- Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative KPI growth strategies
- Utilize the strong analytical ability to evaluate digital across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Collaborate with brand, internal team and other vendor partners
- Excellent vendor relationship management
- Evaluate emerging technologies. Provide perspective for adoption where appropriate
- BS/MS degree in marketing or a related field
- Ability to work under pressure and tight deadlines
- Proven working experience in 3-5 years in digital marketing (media strategy / planning / execution / account planning ) - preferably with agency experience.
- Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Demonstrable experience leading display advertising campaigns (campaign creation, execution and tracking with meticulous process)
- Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
- Understanding of Brand safety and Viewability measures to deliver Quality Inventory to Our clients
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation.
- Working knowledge of Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.
- Experience working with multiple stakeholders
- Demonstrate capabilities to demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
- Good in communication & stakeholder relationship management skills
- Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverable.