Product Manager - SFMC

Inspire Brands Hyderabad Support Center

Hyderabad, Telangana
Permanent
Full-time

16 days ago
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About Inspire Brands Hyderabad Support CenterInspire Brands is disrupting the restaurant industry through digital transformation and operational efficiencies. The company’s technology hub, Inspire Brands Hyderabad Support Center, India, will lead technology innovation and product development for the organization and its portfolio of distinct brands. The Inspire Brands Hyderabad Support Center will focus on developing new capabilities in data science, data analytics, eCommerce, automation, cloud computing, and information security to accelerate the company’s business strategy. Inspire Brands Hyderabad Support Center will also host an innovation lab and collaborate with start-ups to develop solutions for productivity optimization, workforce management, loyalty management, payments systems, and more.Job DescriptionPosition Overview:The Technical Product Manager / Consultant will specialize in the technical aspects of Guest Communication products such as SFMC, SendGrid, Twilio & etc, SAAS technologies and services. This role involves gathering and translating business requirements into technical designs for the engineering team, collaborating extensively across various teams including business such as Marketing and Analytics, product, operations, architecture, data engineering and development.The Tech PM ensures technical and timeline feasibility for all guest communication services, translating technical features into prioritized user stories and acceptance criteria. They are accountable for delivering value and achieving objectives at the pod level.Key Responsibilities:Requirements & Backlog Management:

Collaborate with stakeholders to gather detailed technical requirements for SFMC, SendGrid, Twilio & few other technologies
Shape and prioritize backlog items based on business expertise and customer needs.

Dependency & Risk Management:

Align dependencies, anticipate risks and manage escalations in a timely manner.

Team Resourcing & Onboarding:

Assess upcoming priorities and raise resource needs as appropriate.
Develop business cases when net new investment is needed.

Planning & Leadership:

Facilitate release planning, sprint planning, demos and actively participate in pod ceremonies.

Technical Alignment & Documentation:

Work with Lead Engineer to balance tech debt, create technical documentation and design solutions.

Integration & Collaboration:

Collaborate with relevant teams for CDP integration into SFMC and other platforms.
Collaborate with relevant digital and data technology teams. Experience with CDP, DAM, and ecommerce apps preferred

Business Analysis & Vision Support:

Translate business requirements, support SFMC product vision, roadmap and priorities alignment.

Quality Assurance:

Define and execute test strategies specific to SFMC solutions, ensuring product quality and reliability.

CDP Integration:

Collaborate with relevant teams to integrate CDP, DAM(Digital Asset Management) solutions seamlessly into SFMC and other platforms.

Must-Have Skills:

Technical Expertise: Demonstrated experience and expertise in Salesforce Marketing Cloud (SFMC) capabilities, including email marketing, automation, personalization, data extensions and APIs.
Additionally, experience with SendGrid and Twilio platforms including their respective capabilities in email/SMS marketing, automation and data integration is highly advantageous.
Business Analysis: Strong business analysis skills to align technical solutions with business goals and customer needs.
Technical Documentation: Proficient in creating detailed technical documentation and user stories specific to SFMC solutions.
Tools Proficiency: Advanced skills in Jira, Confluence and managing product backlogs/release plans.
Problem-solving: Strong analytical skills to accurately analyse situations and make informed decisions.
Self-Starter Mentality: Ability to work independently with minimal supervision, proactively identifying and addressing challenges to ensure project continuity and success.

Preferred Education & Experience:

Bachelors degree in computer science, information technology, or related engineering disciplines, or equivalent work experience.
4+ years of relevant experience in technical roles, demonstrating a strong understanding of Salesforce Marketing Cloud (SFMC), SendGrid, Twilio, or similar marketing automation and communication platforms.
Experience working with Agile methodologies and cross-functional teams in software development environments, including managing product backlogs and delivery roadmaps.
Hands-on experience with email, SMS and mobile push delivery systems, showcasing proficiency in these communication channels and platforms like SendGrid and Twilio.
Possession of 1 or 2 SFMC Email specialist / Consultant / Developer / Admin certifications would be beneficial, demonstrating a commitment to ongoing professional development and expertise in SFMC capabilities.

Inspire Brands Hyderabad Support Center